Got Your 6 is a collective impact initiative constructed to create a symbiotic collaboration between the entertainment community and top non-profits working with veterans and military families. Non-profits provide subject matter expertise on a variety of topics, while the entertainment industry works to amplify leading efforts in communities across the country. Got Your 6 will bring together Hollywood stars and musical talent, the top broadcast and cable networks, film studios, talent agencies, professional organizations, and guilds to bridge the gap between civilians and the military and to focus on veterans' wellness at this crucial time of need. On the organization's website, www.gotyour6.org, users will be directed to information about the issues, challenges, and opportunities among America's veterans. They will also be able to learn more about each of the six core pillars; the campaign's approach; relevant partners; and relevant activation points, events, and resources. This simple interface will direct users to the information necessary to help civilians gain improved understanding and awareness about veterans and will empower both communities to come together and take action.
The primary, externally?facing vehicle for this effort will be an awareness-building and activation campaign focused on six pillars crucial to veteran and military family reintegration. Each pillar will have one or more activation partners and a specific goal:
In coordination with the Got Your 6 campaign, the U.S. Chamber of Commerce's Hiring Our Heroes program will engage the business community in a campaign to hire 500,000 veterans and military spouses by December 2014.
In coordination with the Got Your 6 campaign, The Mission Continues, Team Rubicon, and their partners will engage veterans and military family members in 1.5 million hours of volunteer service in communities nationwide by July 2013.
In coordination with the Got Your 6 campaign, Student Veterans of America, the Pat Tillman Foundation, and their partners will collect pledges from 500 colleges and universities to offer supportive veteran-specific resources, programs and policies by June 2014.
In coordination with the Got Your 6 campaign, the 100,000 Homes Campaign and its partners are leading an effort to house 10,000 chronically homeless veterans by July 2014.
In coordination with the Got Your 6 campaign, Give an Hour and its partners will lead a program to educate 100,000 graduate students in mental health disciplines on the unique issues of veterans and military families.
In coordination with the Got Your 6 campaign, Blue Star Families, the Military Child Education Coalition, and their partners will provide reintegration tools and training to 300,000 military families and 100,000 primary and secondary school educators by December 2014.
ServiceNation is a campaign of Be The Change, Inc.-a 501(c)(3) with offices in New York, Boston, and Washington DC-and will staff the initiative and serve as its operations and fiduciary agent.
Steering Committee Members:
Bad Robot Productions
Creative Artists Agency
Directors Guild of America
Entertainment Industries Council
Fox Entertainment Group
Funny or Die
International Creative Management
Producers Guild of America West
Sony Pictures Entertainment
United Talent Agency
The Walt Disney Company
William Morris Endeavor
Writers Guild of America West
Goodwill Industries International (National Activation Partner)
100,000 Homes Campaign
The 6th Branch
Blue Star Families
Give an Hour
Military Child Education Coalition
The Mission Continues
The Pat Tillman Foundation
Student Veterans of America
U.S. Chamber of Commerce Hiring Our Heroes
American Red Cross
Bob Woodruff Foundation
Code of Support Foundation
Institute for Veterans and Military Families
Iraq and Afghanistan Veterans of America
Northern California Institute for Research and Education (NCIRE)
Points of Light Institute
Volunteers of America
The White House's Joining Forces Initiative
U.S. Department of Defense
U.S. Department of Housing and Urban Development
U.S. Department of Labor
U.S. Department of Veterans Affairs
U.S. Interagency Council on Homelessness
The Corporation for National and Community Service
The commitment has set out different time goals for each of the six sub-commitments. Therefore, each sub-commitment will be assessed semi-annually to ensure progress. While each lead activation partner is responsible for the progress on its own goal, the campaign-particularly the awareness components-is responsible for creating a fertile environment in which the six goals can be achieved. The campaign activates the American public around the six commitments through explicit 'calls to action' on the website; script integration, PSAs, and events with the entertainment industry; and collaboration amongst partners to enhance impact.
Less than 1% of Americans currently serve in the U.S. Armed Forces (National Public Radio, 2011). More than 22 million veterans are now living in the United States, half of whom served during the World War II, Korea, or Vietnam conflict eras. Strikingly, only 2.3 million of these veterans have served in the conflicts since 9/11 (Bureau of Labor Statistics, 2010). President Barack Obama has ended combat operations in Iraq and announced a major troop drawdown in Afghanistan, resulting in an increased awareness among civilians about the troops coming home (The White House, 2011). Today's military embodies the notion of American identity, representing every constituency, demographic, and community. These men and women serve and defend the nation proudly and bravely and they are at the frontlines of American foreign policy in all corners of the world. Yet when they come home, troops who have lived the reality of 'e pluribus unum' face major societal schisms and formidable barriers to successfully transitioning into the civilian world. In extreme cases, this separation of cultures results in social struggles, homelessness, or unemployment. American veterans should be valued as civic assets, among the most well-qualified to become workforce and community leaders. Many are leaders looking for continued opportunities to serve once they return home. Civilians have an opportunity to honor veterans through empowerment, engagement, and understanding.