To help inform and impact important water decisions such as allocation, policy changes, pricing, crisis response and infrastructure improvements, Qlik, the data intelligence firm, commits to creating a collaborative initiative that unites historical big data, real-time information, on-the-ground reportage, and public engagement.
To do so, Qlik will provide data dashboards driven by Qlik Sense, a public deployment infrastructure leveraging the Qlik Cloud, and large scale data management, acquisition, and sharing capabilities through Qlik DataMarket; Circle of Blue will provide journalistic reportage and convene meetings; University of California Irvine will provide data from the NASA/JPL GRACE satellite groundwater mapping project; the Water Center at Columbia University Earth Institute will provide data prioritization and aggregation; and the Pacific Institute will provide contextualization and policy implications.
To message the findings of this commitment, Qlik will leverage the support from Twitter to compel the global public to Tweet information regarding the availability or shortage of groundwater. This layer of bi-directional, interactive public participation will be added in real-time to the other data in the dashboards.
This multi-partner commitment will launch with a pilot data display of groundwater supplies and related water flows in California and the American West. The commitment will expand its scope to national and then to global groundwater supplies, providing a visual, trusted, cumulative, and collaborative resource for decision makers, researchers, media, and the public.
From September to December 2015, Qlik and its partners will identify the need for data and calculations as it relates to groundwater in California, which will then be matched with data sets made available by the partners. Qlik will analyze data sets and load them into the platform through Qlik DataMarket and into the Qlik Sense visualization layer running on the Qlik Cloud. The public call to action of Twitter will be documented and added to the design. Qlik will search and load relevant Twitter data (i.e. relevant hashtags) into the Qlik Sense visualization layer in a near real-time process. This effort will result in a detailed design document and prototype of data for the American West by December 31, 2015.
From December 2015 to March 2016, Qlik and its partners will move into the production development deployment phase of the project and will include steps to identify the platform for the visualization and end user access. Based on the necessary access, Qlik will deploy the application according to best in class standards leveraging the Qlik Cloud, and the visualization will be publically available according to the design by March 31, 2016.
During the course of the development and deployment, Qlik will notify media partners to distribute information regarding the visualization, access, and public call to action leveraging Twitter. A media plan will be developed and executed to ensure awareness and success of the launch of the initiative. The media plan will be executed alongside the design and deployment phase by March 31, 2016, on or around World Water Day.
From 2015-2018, Qlik and its partners will take steps to continually enhance and expand the application with global data and new visualizations. Qlik and its partners will utilize the Twitter data to provide a constant feedback loop between the public and continual enhancement of the application. Qlik and its partners will communicate directly with followers via Twitter to encourage the public input of data.
Qlik and its partners will expand the application based on input from partners and the public. Qlik and Circle of Blue will perform monthly checks to ensure the validity, value and access are on point with Qliks commitment.
The worlds demand for fresh water is growing so fast that scarcity is disrupting energy production, triggering food shortages, upending economic development, and threatening political stability. The impacts are felt from the U.S., which lost a full point of GDP in 2012 due to a severe, ongoing drought, to Asia and the Middle East, where drought and floods triggered serious disruptions and political unrest. By 2030, severe water, energy, and food scarcity will spread even farther. Constrictions of the worlds resources, or global choke points, particularly in water, food and energy, are emerging quickly in China, Mongolia, India, U.S., Mexico, Jordan, Qatar, across Africa, and the Nile, Tigris-Euphrates and Mekong river basins. And, they are triggering or exacerbating regional and local conflict. The local nature of water resources further strains institutional capacity; the world faces not one global water challenge, but many local ones with global consequences.
Specifically, population growth and agriculture are putting unsustainable demands on the worlds largest groundwater systems while more than 2 billion people rely on aquifers as their primary water source, as reported in Quantifying Renewable Groundwater Stress with GRACE. The water held underground in layers of rock and soil is an essential emergency supply during droughts, when rivers and streams shrivel, as is the case today in California, Pakistan, and Brazil. Too much groundwater pumping can cause rivers to dry up, the land surface to sink, and wetlands to evaporate. Key groundwater basins on every inhabited continent are being drained at alarming rates. Yet scientists say very little is known or shared about these crucial water supplies.
Despite the prospect of severe impacts related to groundwater availability, there is very little context, cumulative information, and sustained narrative upon which to base many of the most important decisions of our era and to apply the most effective solutions. Large-scale solutions will require the ability to understand the global water problem in national and local contexts. To do so relies heavily upon a complex convergence of local data from around the world, including historic records, crowd-sourced feedback and near- and real-time information streams. Aggregate data, presented on an open, clear platform, can inform regional, national, and global decisions the most important decisions that underpin food abundance or acute shortages, energy production or shutdown, and tranquility or friction among people.