While Women Impacting Public Policy (WIPP) provides educational training for small business owners in technology, federal procurement, access to capital, and energy and the environment, it has not addressed exporting as a growth strategy for SMEs. WIPP will leverage its programming expertise and its broad market outreach to explore expansion into exporting.
WIPP will develop and implement a global export expansion education program targeted at helping 5,000 small and medium-sized enterprises (SMEs), with a target of 30 percent of this program benefiting women-owned SMEs. The curriculum for each round of participants lasts one year. There are two areas the program will address:
1) Guiding current exporters to expand to other countries; and
2) Guiding SMEs through the developmental steps they require preparing to export, covering the basics of exporting and leading them through an assessment to determine if the participant's company and its product or service could be a fit for the export market.
WIPP expects that out of the 5,000 targeted SMEs, 1,500 will prove viable candidates to export, 250 will build an export development plan, and 100 will expand their existing exporting operation to additional countries.
Specifically, the tiered educational program will guide SMEs on the 'where, how and why' of export trade opportunities. WIPP will achieve the following objectives:
- Cover the basics of exporting, introducing both the opportunities and the complexities of international trade;
- Discuss key considerations involved in export such as finance, IP, logistics,
- Provide an overview of export sales channels;
- Identify the U.S. government's role as both promoter and regulator of exports; and
- Explore markets to learn how to hone or expand export focus.
By the conclusion of the structured series, participants will be clear on whether they could and should explore exporting, and/or expand to new countries. They will be able to begin the process of analyzing export prospects and project market potential for the products/services through a summary analysis of public market data and intelligence. At the conclusion, they will be able to identify up to three key export target markets for potential development by each company.
The program will consist of live on-line training webinars, peer mentorship, and regional US-based events based on WIPP's successful Give Me 5 model - a unique program which has trained nearly half a million women entrepreneurs to compete for federal contracts. WIPP and its partner on this commitment, Madison Services Export Group, will design the curriculum, partner with export experts from both the public and private sectors for curriculum development and delivery, track and measure program utilization and progress of participants through the program. WIPP will provide an extensive resource guide to supplement its program. For example, it would work closely with SBA program partners, Small Business Development Centers, Women Business Centers, Service Core of Retired Executives, in the public sector. It will leverage its 61 strategic relationships and partnerships with these aforementioned examples to help serve, support and educate small business owners on economic issues.
Phase 1 (8/1/2012-10/1/2012): Finalize project work plan, scope and deliverables; solicit funding
Phase 2 (10/1/2012-12/30/2012): Develop 2013 curriculum, metrics and measurement components, desired outcomes and marketing plan
Phase 3 (1/1/2013-10/30/2013): Deliver eight online courses available to SMEs
Phase 4 (11/1/2013-12/30/2013): Evaluate, review/refine course objectives, delivery and measurements; Identify courses to be modified and new courses, instructors to be added.
Phase 5 (1/1/2014-10/30/2014): Deliver eight online courses available to SMEs
Phase 6 (10/30/2014-12/30/2014): Evaluate, review/refine course objectives, deliver and measurements.