APPROACH AND METHODOLOGY
George Washington University will engage the entire GW community - students, faculty, staff, alumni, parents, etc. - to collect the 20,000 used cell phones. In addition to placing bins around campus, they will be working with key departments to collect used cell phones. For example, GW will likely launch a competition to collect phones between residence halls. They will ask all the department chairs to host collection drives with their faculty and ask operational vice presidents to ask staff to bring in used phones during their all-hands meetings. They have engaged their board of trustee members, and several of them will be running collection drives at their offices. In addition, GW is working with large organizations in the D.C. area like the World Bank and UN Foundation to collect phones.
IMPLEMENTATION, TIMELINE, AND DELIVERABLES
George Washington University will announce the commitment on Wednesday, October 5, 2011 and will collect the 20,000 phones by March 30, 2012. The university is working with a wide range of external and internal stakeholders to implement the collection drive. The collection drive will kick-off with a rally on October 18, 2011 featuring Chelsea Clinton and Christy Turlington Burns.
After the launch, George Washington University will continue implementing the ideas highlighted above. Once the phones are collected, GW will ship them to the recycling center contracted with Hope Phones. The recycling center will provide a detailed report of all the items collected and issue a check to Hope Phones for the value of the recycled devices. Hope Phones will use the funds from the recycled devices to purchase new mobile technology in Nepal and the Democratic Republic of Congo that will go specifically towards improving maternal and child health in those two countries.
Specifically, the proceeds of the recycled phones will fund programs that train and equip mothers, families, communities and community health workers to ensure skilled attendants at birth, track high-risk pregnancies, and to get mothers with complications to emergency medical care within the critical first two hours after birth.
The first deployment will reach the most isolated 1% of the population in Nepal, covering 330,000 people with this network of safety. The second project in the Democratic Republic of Congo at the Panzi Hospital will cover another 100,000 people, and train victims of gender-based violence to be empowered community health workers.
OFFERING: Financial Resources, Implementing Partners, Media/Marketing Opportunities
George Washington University is open to partners that can help fund, promote, and collect used phones for this collection drive.