Nexus Global Advisors commits to empower at least 50,000 individuals across 20 or more countries to live longer, healthier lives by providing access to detailed behaviors scientifically and statistically linked to improved health outcomes derived from peer-reviewed medical research and public health studies.
This content will be curated, updated, and provided by commitment partner, The Angiogenesis Foundation,
and organized into four categories of everyday activities, i.e. eating, physical activity, sleeping, and mood management. Adopting specific behaviors in these four areas has been proven by peer-reviewed medical research to reduce the risk of developing major non-communicable diseases, including heart disease, diabetes, cancers, chronic lung disease, and depression, among others.
To reach and engage these individuals in a scalable model, Nexus and its partners will utilize a hub-and-spoke strategy; through hubs (large employers) that can tap into their organizational networks to recruit spokes (individual employees). Nexus will begin its partnership outreach with global companies that range in size from 50 to 250,000 employees. These employers will provide their employees with cloud-based access to an online health and wellness platform. Content will be accessible via both a website and a mobile app; individuals will be able to both access the entire database on their own and opt-in to receive health tips pushed to their mobile devices.
Through the app and the website, individuals will be able to track and measure their perception and practices. While access to information is enough to motivate some individuals take charge of and monitor their own wellbeing, others may require motivation, so incentives will be designed to promote adoption of health management behaviors.
During a pilot phase of the Commitment five or more companies will become pilot test partners. Preliminary data will be collected and analyzed with the intended goal of refining the content and tools to best spark the intended goal of a health revolution.
Nexus will use a social enterprise economic model to ensure the sustainability of the initiative. Expenses will be covered through fees charged to participating organizations, with a goal of scalable participation at the individuals and organizational level that leads to improved health, increased productivity, greater social contribution, and lowered healthcare expenses on a global level.
This commitment will be unfold in a staged timeline along with milestones defined across an initial 18-month period:
A technological architecture will be designed to support 50,000+ users across 20+ countries. Development time will be determined based on complexity of architecture. Language accommodation will be made with priority on the languages spoken by the largest number of individuals. Technology will allow delivery and collection of data.
Identify and secure expanded partnerships to support the commitment in key areas such as: communications, technology, marketing and co-promotion, and incentives.
Identify and engage, as part of the pilot phase, 5+ global organizations that are committed to improving their employees' health by engaging in the commitment activities. These 5+ companies will come from a target list of 30+ organizations that will be identified based on their number of employees and publicly stated desire to invest in and support their employees and other stakeholders' health and wellness.
Pilot program will be launched with initial organizations. Pilot test organizations will be trained to use the program's content and tools.
To raise awareness of the need to address individuals' health worldwide, and the related benefits of doing so, a media campaign will be initiated. Media will include traditional media and social media (Twitter, Facebook, Instagram, etc.)
Measurement of success metrics will be performed at individual and organizational participant levels. Strategy refinements to be determined with initial real-time implementation for ongoing participants.
Q3 2016 and beyond:
Additional recruitment of organizations and individuals will take place, leveraging key learnings and improvements from pilot phase.
Good health and wellness are a universal human right, yet much of the world is not able to realize this right. Poor health lowers the quality of life for individuals and their families; leads to pre-mature death; and robs communities, companies, and the global economy of a massive amount of innovation, civility, progress, and productivity. While the human cost of poor health is easy to understand, the financial cost is equally unacceptable. In the U.S. alone, poor health requires healthcare services that account for 17 percent of GDP and also costs companies over billion annually.
While much attention is paid to improving access to and the effectiveness of the world's local healthcare systems, less attention is paid to giving individuals the specific information and tools they need to nurture and sustain their own health.
This must and can be changed.
According to the World Health Organization, 'Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.' Individuals and communities can be empowered to be healthier and more well when provided with knowledge of and access to specific and easy to understand behaviors about daily activities (eating, physical activity, sleep, mood management) that directly correlate meaningful health outcomes.
Nexus Global Advisors is finding that health and wellbeing are among an individual's lower priorities. Nexus Global Advisors can provide jaw-dropping, yet practical, actions for individuals (i.e., eat two baby carrots daily to reduce by 33% risk of coronary heart disease), but cannot guarantee that individuals will actually take action. So there are plans to dive deeper into the 'take action' part. To do so would benefit from financial resources for surveys to identify specific benefits that would motivate individuals to act; companies with large employee bases to pilot behaviors and actions, and press coverage to raise awareness of how simple changes in our lives can make meaningful impacts within communities.