Commitment to Action

Healthy Connections: Technology Promoting Family Health

Commitment by

Pro Mujer, Pfizer Inc, Sesame Workshop, Mayo Clinic

In 2013, Pro Mujer, Sesame Workshop, the Mayo Clinic, and Pfizer committed to leverage their core competencies to prevent chronic disease in Latin America, by promoting healthy habits among more than 271,000 Pro Mujer clients and their families, and by enhancing the medical services delivered to them in Pro Mujer's clinics. Chronic diseases account for 68% of mortality in Latin America, and lead to billions of dollars of losses in economic production. In the five countries where Pro Mujer operates, experts predict that mortality from diabetes, heart disease, and stroke will triple in the next two decades. By utilizing new technological platforms, such as social marketing videos, internet and web content, remote consultations and trainings, and mobile technology, Pro Mujer, Sesame Workshop, the Mayo Clinic, and Pfizer aim to educate and support patients, families and providers, and to address chronic disease prevention from several key angles.

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Overview
Summary

Commitment

Healthy Connections: Technology Promoting Family Health

Launched

2013

Est. Duration

3 years

Estimated Total Value

$2,100,000

Region

Latin America & Caribbean

Countries

ARGENTINA, BOLIVIA, MEXICO, NICARAGUA, PERU

Commitment by

Pro Mujer, Pfizer Inc, Sesame Workshop, Mayo Clinic