Commitment to Action

Heroes Project

Commitment by

Parmeshwar A. Godrej, Heroes Aids Project, The Henry J. Kaiser Family Foundation

In 2006, the Henry J. Kaiser Foundation committed to addressing the spread of HIV/AIDS in India by harnessing the power of communication to influence public perception and policy. To achieve this goal, the foundation's Heroes Project aimed to involve societal leaders actively in campaigns and events related to stigma and discrimination, provide technical support to state AIDS control societies and state lead partners to help design mass and mid media campaigns focusing on key populations, and engage media for mainstreaming issues related to reducing stigma and discrimination. The foundation has successfully accomplished these goals by engaging with top leaders from the film, television, music, sports, and business communities in a range of media advocacy initiatives regarding HIV/AIDS. This commitment was completed in March 2009.

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Overview
Summary

Commitment

Heroes Project

Launched

2005

Est. Duration

4 Years

Estimated Total Value

$3,150,000

Region

Asia

Countries

INDIA

Commitment by

Parmeshwar A. Godrej, Heroes Aids Project, The Henry J. Kaiser Family Foundation

Partner(s) of the Commitment Maker(s)

The Gere Foundation, Bill & Melinda Gates Foundation