APPROACH AND METHODOLOGY
The new service will be the first to provide a range of electric vehicles and plug-in hybrid electric vehicles (PHEV) on a rental and car-sharing basis at scale along with the charging network to enable these vehicles. The service has partnered with automakers and retail partners to install charging infrastructure in key locations in urban centers and campuses.
Charging stations will all be connected to the internet with real-time information feeds. The network management of the charging stations is in sharp contrast to the 'dumb' stations of the previous EV generations. With the new generation of smart stations, Hertz will be able to deliver a superior experience to the consumer by incorporating location and availability of the charging stations directly into the GPS of the vehicles.
IMPLEMENTATION, TIMELINE, AND DELIVERABLES
We are incorporating a portfolio of vehicles in the service including electric vehicles and plug-in hybrid electric vehicles from a range of manufacturers, including CGI Members, Nissan and Toyota. Other manufacturers will include Ford, GM and Mitsubishi. Each vehicle will be placed into service depending on the market application. Shorter range vehicles will be used for campuses. Longer range vehicles will be used for cities that are less dense. Initial deployment will focus on the US, UK, France and Germany.
Vehicles will be offered for rental or car sharing. Consumers and businesses can rent a car for an hour or months at a time. The cars will include on-board navigation tools that will enable consumers to find the closest charging stations.
We will launch the service by January 1, 2011 across the United States, in cities such as San Francisco and New York, and will phase in the service to additional cities and countries over a three-year period. Hertz is partnering with a wide range of municipalities, companies, automakers and other key leaders to bring electric vehicles to the market.
More than 10 different models of EV's and PHEV's are expected to come to market between 2010 and 2012. This represents the first time such a range of vehicles has been available, however, most consumers will still not consider an EV due to concerns of charging, batteries and range.
The longstanding challenge of electric vehicles has been the classic catch-22: consumers do not want to purchase electric vehicles (EVs) until there is a widespread build out of charging infrastructure, until the price comes down, and until they can get comfortable with range and battery issues.
In the 80's and 90's, though limited charging infrastructure existed, the stations had no connectivity to the internet and thus there were no tools to manage the network. This meant that stations were often broken with no notice to the city or manufacturer. Utilities could not link to the stations to determine charge times.
Vehicle makers and building owners have been reluctant to invest in better EV's and charging infrastructure until there are sure markets of customers. This stalemate has led to a market failure.
This new service will change the game and break through this catch-22 by enabling any consumer or business to use an EV at a low cost through rentals and car-sharing, and with ready access to network-enhanced charging stations.
Hertz Global EV will bring the mobility solutions of tomorrow to consumers today.
SEEKING: Implementing Partners, Media/Marketing Opportunities, Other
Retailers, hotel owners and other destination managers are welcome to join in our charging station network. Cities and government are welcome to help with pro-EV policies. Media organizations are welcome to help spread the word on this new phase of mobility.