To implement this commitment, the IDB hoped to:
- Develop cost/benefit evaluation for best practices identified in road safety
- Create a road safety observatory for the Latin American Region
- Road safety events: the Bank will work with public and private sector to raise the awareness of road safety in at least five countries in the region by providing training and showcasing best practice on road safety
- Carry-out at least one road safety project in 2009/2010
- Incorporate road safety in at least five transport projects in the region
- Carry out one regional awareness campaign on road safety, related to: alcohol, speed control,and use of helmets
- Assess at least three road networks in the region with road safety audits as iRAP, or similar programs
- Produce action plans in at least three countries in the region
- Attend at least two meetings on road safety and generate interest from the public and private sector to raise invesment on this critical issue
- Develop and carry out a special campaign regarding road safety for motorcycles by (i) researching best practices (ii) designing, implemeting, and evaluating a public campaign that seeks to increase helmet use and other best practices, (iii) preparation and delivery of training courses on motocycle safety and (iv) delivering 10,000 helmets to motorcycle users in three countries: Argentina, Jamaica and Uruguay.
Road safety is currently one of the main development issues in Latin America and the Caribbean, as the region finds itself in an alarming situation with the highest number of fatalities due to road accidents. In 2000, LAC had 26.1 fatalities per 100,000 inhabitants, which was double the world average. This year, the region continues to have one of the highest road traffic death rate with 16 fatalities per 100,000. One group that is particularly vulnerable is motorcycle users with 13% of the total road death toll. In addition to fatalities and injuries, traffic accidents represent an enormous economic cost for countries, which in the case of LAC is estimated at 1% of GDP. In order to curb and modify the current trend it is necessary to implement urgent measures such as: furthering involvement of the Bank in such issues, coordinating road safety strategies that involve private and public sector, mobilizing financial and non-financial resources from our partners, and preparing region-wide road safety campaigns
Fundacion FIA, FIA, Investigaciones Internacionales y Pruebas del Consumidor, Fundacion Gonzalo Rodriguez, Latin NCAP, 3M, USAID, OIM, Red de Universidades, MTVLA, National Organization for Youth Safety.