Commitment to Action

Incentives for Healthy SNAP Purchases in Grocery Stores

Commitment by

Fair Food Network

In 2013, Fair Food Network (FFN) committed to piloting the 'Double Up Food Bucks' program in three independently-owned Detroit grocery stores to increase healthy food access for low-income families and strengthen the food economy in the region. The program will directly impact more than 5,000 residents, with a focus on women and mothers, the primary purchasers of food. Participants will receive up to $10 each month to spend on locally-grown produce as a bonus to their existing Supplemental Nutrition Assistance Program benefits. The project is the first of its kind in the nation, applying the successful incentives model to make available and promote affordable, healthful food to low-income residents where they most frequently shop for groceries. To implement this commitment, FFN is partnering with local store owners, community organizations, Michigan Department of Human Services, and USDA, with funding from private and community foundations and corporations.





Incentives for Healthy SNAP Purchases in Grocery Stores



Est. Duration

1 year

Estimated Total Value



Northern America


United States

Commitment by

Fair Food Network

Partner(s) of the Commitment Maker(s)

SNAP-Ed, UpLift Solutions, Bank of America Foundation, U.S. Department of Agriculture, State Of Michigan, W.K. Kellogg Foundation, Robert Wood Johnson Foundation, Metro FoodLand, McGregor Fund, Kresge Foundation, Mike's Fresh Market, AFPD Foundation, Honey Bee Market, Detroit Lions, AARP, SpartanNash