APPROACH AND METHODOLOGY
3 Generations will identify film, edit, distribute, and share 10-15 compelling human stories and vignettes that highlight the issue of veterans' unemployment and underemployment. Filmed content - and specifically human stories - is the most compelling medium for raising awareness from the public at large and employers who do not yet actively recruit veterans.
These stories will be individually released as they are developed. Currently, 3 Generations has filmed five veterans' stories and one employer vignette, each filmed at CGI America, with additional individual stories and vignettes identified. All stories will be available through the 3 Generations website and marketed through 3 Generations' email, Facebook, and Twitter networks. Content will also be shared with members of the CGI America Veterans Working Group.
3 Generations will monitor the awareness campaign's effectiveness through three key metrics: video content views; sharing statistics; and reuse of content by other organizations working on veterans' employment issues.
IMPLEMENTATION, TIMELINE, AND DELIVERABLES
June - September 2011: Film, edit, produce, and distribute five to ten videos.
September - November 2011: Film, edit, produce, and distribute an additional five videos.
According to the White House, 99 percent of Americans do not serve in the military, yet there are 21.9 million veterans nationwide (Census 2009) and 9.8 million veterans aged 18-64 in the labor force (Census 2009). In 2009, unemployment among civilians ages 18-24 hit 16.6 percent, but reached 21.1 percent among veterans in the same age group (Congressional testimony 2010). Eighty-one percent of veterans feel unprepared to navigate job-hunting (Military.com, 2007) and 61 percent of employers say they are unfamiliar with veteran qualifications (Military.com, 2007). Given the disproportionate burden today's veterans bear to preserve the security of all Americans, there is a great need to address the disproportionally higher unemployment and underemployment of veterans through an awareness campaign showcasing veterans, employers, and individuals working to address this issue.
3 Generations will draw attention to this issue by filming, editing, and producing 10-15 compelling stories and vignettes of veterans, employers who actively seek to hire veterans, and individuals working to further veterans' employment opportunities. 3 Generations will distribute this content through its social media networks on Facebook, Twitter, and YouTube, but will also make its content broadly available to organizations working with and on behalf of veterans, including the CGI Veterans Working Group.