APPROACH AND METHODOLOGY
Kickstart's approach is simple - it sees the untapped entrepreneurial drive in the world's poorest people and harnesses this potential for massive change. It finds profitable business opportunities open to many thousands of people at the Base of the Pyramid. It then designs, manufactures, markets and sells simple technologies that unlock these business opportunities.
KickStart has a proven track record of success: It is demonstrating that it can lift people out of poverty sustainably and permanently through the creation of entrepreneurial driven agribusinesses. In the last 10 years, KickStart has been developing and disseminating its irrigation solution for smallholder farmers in Africa. In particular, over 170,000 of KickStart's very low-cost, human-powered 'Super MoneyMaker,' and 'MoneyMaker Hip' Pumps have been tried, tested and proven across Africa. As of June 30, 2011, KickStart's MoneyMaker (MM) pumps have been used by over 120,000 families to create profitable farming businesses, which its studies indicate have lifted over 600,000 people out of poverty.
Farmers use KickStart MoneyMaker pumps to move from low-value subsistence farming to commercial irrigated agriculture, converting their farms into vibrant and profitable family businesses. With irrigation, they grow higher- value crops and get higher yields, and they grow multiple cycles of crops per year instead of just one or two. Most importantly they can now harvest and sell their crops during the long dry seasons when there are no other crops on the market and the prices of crops are over 10X higher than during the rain-fed harvest. Because they are the only famers with crops to sell in the dry season, marketing and selling the produce is easy - in fact much of the produce can be sold to neighbors directly at the farm gate. Farmers with irrigation can make a lot of money.
However, in Sub-Saharan Africa less than 4% of the land is irrigated compared to more than 42% in Asia. There is a potential for many millions of farmers to start commercial irrigated farms and generate a lot of new incomes and profits. MoneyMaker pumps enable any farmer with access to a surface water source, or who can dig a shallow-well (some 50% of all farmers in Africa), to start irrigating to grow high value fruits and vegetables and other crops, and to harvest and sell them throughout the year.
These small scale farmers are using MoneyMaker pumps to generate some USD$100,000,000 in new profits and wages each year. KickStart's work has enabled 180,000 children to go to school or to improved schools. KickStart currently helps 80,000 additional people escape poverty every year and it is doubling its total annual impacts every three years.
Through its market-based solution and its constant refinement of its unparalleled sales and marketing effort, KickStart is defining a model that creates millions of new jobs quickly, cost effectively, and permanently, thus changing the way the world fights poverty. It is bringing together the incredible entrepreneurial spirit of the world's poor and the power of the marketplace.
KickStart has increased internal capacity building via better management and IT systems, hired key senior staff and improved recruitment and training of the sales team. Programmatically, KickStart refocused its sales efforts increasing both on-farm demos, and sales to women, and has developed new partnerships. Its sales are increasing year after year, thus enabling more and more entrepreneurs start profitable businesses. KickStart has the right model, systems and infrastructure in place to effectively take a half million people out of poverty by June 2014.
To lift half a million people out of poverty between 2011 and 2014, KickStart must ensure its pumps are well known and easily available as commodities such as sewing machines and bicycles that help create businesses. Through an aggressive sales and marketing effort that employs hundreds of sales staff, and a distribution network of suppliers and dealers, KickStart will sell its human-powered irrigation pumps to poor, but entrepreneurial rural farmers across Africa who will use them to immediately start profitable businesses.
In addition, KickStart will expand its B2B program, whereby KickStart sells bulk quantities of its pumps to its partner NGOs who then distribute to their beneficiaries.
KickStart will launch microsavings and microloan programs that will enable more farmers to purchase its pumps to start profitable businesses. Last year, KickStart pioneered Mobile Layaway, a new micro-savings innovation that enables farmers to use their mobile phones to make small layaway payments toward the purchase of their pump. Initial pilot findings indicate this unique program enables poorer farmers and more women to access pumps. In addition, KickStart is working with a bank and a dairy cooperative to offer loans to small-scale dairy farmers to increase farmer-initiated businesses.
Finally, KickStart will implement a program that enables poor rural farmers to start profitable businesses in climate sensitive areas by helping them to successfully adapt to climate change. Sound agricultural water management practices are a fundamental first step toward effectively managing the impacts of climate change for this rural population. KickStart will work closely with national and local governments, private sector industry groups, international and regional NGOs and microfinance institutions to implement an expansive education program that will equip farmers with awareness and skills about how to maintain and increase crop yields under increasingly brutal environmental conditions.
Monitoring our Impact: KickStart has a robust monitoring and evaluation plan that will measure the impacts of its commitment activities over the next three years. It will collect on a monthly basis several process indicators and impact indicators including sales, number of dealers trained, number of sales staff trained, number of partnerships created, number of women farmers talked to, number of pump sales via partnerships and number of layaway customers. Through its comprehensive monitoring system, it will effectively determine how many people are lifted out of poverty between now and the end of the commitment.
IMPLEMENTATION, TIMELINE, AND DELIVERABLES
July 1, 2011 - June 30, 2012: 22,000 new agribusinesses created
July 1, 2012 - June 30, 2013: 30,000 new agribusinesses created
July 1, 2013 - June 30, 2014: 38,000 new agribusinesses created
Between July 1, 2011 to June 30, 2014, KickStart's MoneyMaker (MM) pumps will be used by over 100,000 families to create profitable farming businesses, which its studies indicate will lift 500,000 people out of poverty. These small scale farmers who are using KickStart pumps will generate some USD$80,000,000 in new profits and wages per year. KickStart's work will enable 157,000 children to go to school or to improved schools.