Commitment to Action

Launching the UN Decade of Action for Road Safety

Commitment by

WPP, Mark J. Penn

In 2010, WPP committed to provide creative advice and communications support through an in-kind contribution of talent and resources to the launch of the UN Decade of Action for Road Safety, 2011-2020.
As of May 2011, WPP has designed a yellow tag as an internationally recognized symbol of the initiative. The symbol was translated into over 40 languages and launched with large-scale promotional events in numerous countries.

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Overview
Summary

Commitment

Launching the UN Decade of Action for Road Safety

Launched

2010

Est. Duration

1 year

Estimated Total Value

$500,000

Region

Northern America

Commitment by

WPP, Mark J. Penn

Partner(s) of the Commitment Maker(s)

World Health Organization, Fia Foundation