The LAF will employ three primary strategies for its commitment to make cancer a global priority: an international awareness campaign, a world leaders summit, and grassroots activation.
International Awareness Campaign
The international campaign will have two overarching goals. The first goal is to raise awareness of the global cancer burden and make the case for the urgency of addressing the issue. The second goal aims to fight the stigma associated with cancer in key geographic regions. The audiences targeted include heads of state, governments, NGOs, international organizations, and people affected by cancer in the key regions. Regions will be selected according to ability and willingness to implement the campaign.
LiveStrong Global Cancer Summit
The LAF will convene world leaders at the LiveStrong Global Cancer Summit in Paris at the end of the '09 Tour de France in July 2009. Each leader will commit to making cancer a priority in their country. Each country will tailor their commitment relevant to their specific cultural circumstances and their ability to share demonstrable results.
A grassroots movement will be mobilized to leverage the awareness and political will created through the campaign and the summit. This movement will be instrumental in both supporting and monitoring the commitments made by world leaders.
By convening leaders, raising awareness, reducing stigma, and initiating global action, the LAF will shine a light on the need to make cancer a global priority.
The Lance Armstrong Foundation (LAF) is committed to making cancer a global priority. By creating political will and a grassroots movement, the LAF intends to raise awareness of cancer as a global health burden and increase international funding, programs, and research dedicated to fighting the disease worldwide. In order to accomplish this commitment, the LAF will initiate a 3-pronged approach consisting of convening world leaders, raising awareness, and reducing the stigma associated with cancer, and initiating a grassroots movement.
Cancer is now the second leading cause of death and accounts for approximately 13% of deaths worldwide. This year alone, nearly eight million people will die of cancer. Millions more will suffer in isolation, victims not only of the disease but of social stigma. Furthermore, experts now predict that cancer rates could increase by 50% to 15 million new cases per year by the year 2020. Although often considered a disease only of developed nations, greater than 50% of the world's cancer burden now exists in developing countries. The encouraging news is that there is hope: a third of cancers could be cured if detected early and treated adequately, and all patients in need of pain relief could be helped if current knowledge about pain control and palliative care were applied consistently across the globe.
The Lance Armstrong Foundation's mission is to inspire and empower people affected by cancer. We believe unity is strength, knowledge is power and attitude is everything. For more than 10 years, the Lance Armstrong Foundation (LAF) and its founder have been working to support cancer survivors and make the disease a national priority in the US. After numerous accomplishments including the passage of Proposition 15 in Texas, a billion investment in the fight against cancer which is helping to make this disease part of the national dialogue in America, it's now time to address cancer on a global level. This commitment represents a shift of the LAF's focus to the international arena.
The LAF has built the LIVESTRONG Army to unite the collective voices of people affected by cancer. To date, the LAF has created over 200 LIVESTRONG Armies across the US. Local Armies work at the community, state and federal level to raise awareness and demonstrate public support for making cancer a national priority, gain the power necessary to force change, raise money or initiate projects that fund or address cancer issues, demand leadership accountability on making cancer a national priority, and advocate for the LAF's national policy agenda and issues of local concern. This commitment would build on the LAF's successful implementation of grassroots efforts in the US and expand our efforts into the international arena by building, training, and providing support for LIVESTRONG armies around the world.
LIVESTRONG is seeking additional advocacy and investment partners that share a commitment to access to care for cancer and other NCDs. Of particular interest are results-oriented organizations to help develop health-systems-strengthening initiatives that integrate global cancer priorities, especially access to and utilization of medicines and technologies. In addition, LIVESTRONG is growing its international network of grassroots stakeholders to help promote outcomes of the UN high-level meeting on NCDs, and to ensure country-level implementation of critical cancer-related objectives. Finally, LIVESTRONG is expanding its work in anti-stigma and patient empowerment to China and Japan in an effort to build a model programs based on increasingly-varied national settings. These efforts will continue into 2014.