Commitment to Action

Market-Driven Restoration - Marrecas Indigenous Community

Commitment by

Guayakí Sustainable Rainforest Products, Inc

In 2010, Guayak?, in partnership with the Marrecas indigenous community in Brazil, committed to implement its Market-Driven Restoration model to establish a thriving ecosystem, service-based business that will both: 1) provide sustainable livelihoods to 250 indigenous (Guaran? and Kaingang) families, and 2) sustain and restore 40,000 acres of precious Atlantic Rainforest. In support of this commitment, Guayaki will promote the sustainable harvest and sale of organic, rainforest-grown yerba mate and another subtropical rainforest tree (whose leaves are brewed like tea or coffee) by assisting the Marrecas community in the development of a business plan aligned with the specific environmental and social goals of the community. Additionally, Guayak? will partner with universities in the U.S. and abroad to launch Sustainability Education campaigns based on this model.

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Overview
Summary

Commitment

Market-Driven Restoration - Marrecas Indigenous Community

Launched

2010

Est. Duration

5 Years

Estimated Total Value

$1,000,000

Region

Latin America & Caribbean

Countries

BRAZIL

Commitment by

Guayakí Sustainable Rainforest Products, Inc

Partner(s) of the Commitment Maker(s)

Gebana Brasil, Avina Foundation