Global corporate citizenship is one of Boeing's core values, and the communities in which it operates are among the key stakeholders the company has deemed vital to its business model. Corporate citizenship is as integral to the company as is its expertise in flight and technology. That is why Boeing's approach is to work in partnership with these communities and other key stakeholders, applying its competencies and encouraging the pooling of financial resources. As experts in integrating large-scale systems in its business, the people of Boeing also approach communities as complex systems composed of different parts. Boeing seeks to provide assistance to improve communities through its strategic community investment focus areas, one of which is Health and Human Services.
Poverty, low levels of education and poor access to health services are major contributors to childhood malnutrition, a complex issue that requires tackling on a wide number of fronts. With mothers unable to feed their new born babies and lactating mothers not having access to quality health care, families and entire communities are suffering from the long term consequences of childhood malnutrition that can lead to mental and physical damage later in life.
In its attempt to tackle the problem of the long term consequences of hunger in childhood, Boeing has partnered with the World Food Programme to address the Millennium Development Goals 4 and 5, which are: reduce child mortality and improve maternal health. The program is designed to improve the health and nutrition status of children aged 24 - 60 months. The program will also seek to improve the health of pregnant and lactating women and their nutrition related behavior.
Furthermore the program is providing training for NGO partners, local groups and teachers on nutritional awareness, which will include the distribution of nutrition education materials to mothers and local health volunteers.
Boeing's commitment is designed to support mothers and their new born children in Indonesia and the Philippines while reducing malnutrition among pregnant and lactating women and children under five. A malnourished mother is very likely to give birth to not only a hungry child, but an unhealthy one as well. The infant becomes prone to diseases such as malaria, pneumonia and other respiratory infections. Therefore the feeding of mothers and their children is only one part of the program. The other part will focus on increasing health-service utilization among pregnant women while also monitoring the growth of children under five.
Food and nutrition assistance will be used as an incentive to increase access to health services for pregnant and lactating women, infants and children under the age of five. Food support through village clinics will focus on nutritionally vulnerable areas where government nutritional monitoring systems are in place or where opportunities exist to partner with the Department of Health, UN agencies and other local NGOs to support the national health system.
Indonesia is a low-income food-deficit country ranking 110 out of 173 countries in the UNDP Human Development Report. The country is currently in a state of recovery, following multiple crises in the late 1990s. Poverty rates have yet to return to their lower, pre-crisis levels. While economic achievements and political stability have led to improved household food security in some areas, malnutrition rates remain high and have even increased among children under the age of five. Malnutrition and poverty continue to impede access to education and limit the learning capacity of children.
The Philippine provinces of Lanao del Sur and Maguindanao, located in Mindanao, suffer from recurring displacement due to conflict, high levels of hunger, poor food access, depleted assets and malnutrition. In these conflict-affected areas, WFP contributes to a peaceful resolution of the conflict by addressing the food security needs of vulnerable populations. In Mindanao, nearly 40% of children under five suffer from malnutrition and only 33% of children complete primary school, just half the national average.
The Boeing Company's commitment will enable WFP to reduce the prevalence of anemia among these target groups and increase access to health services in the conflict-affected regions of Mindanao as well as in rural Indonesia.
In Indonesia, Boeing's commitment will concentrate on children aged two to five in areas in which the Government will run complementary programs for those aged six to 24 months, supported by WFP. This will ensure that national and local authorities will be able to use cooperating partner staff, facilities and training equipment on distribution day. Boeing's contribution will also allow the WFP to increase its nutrition education outreach. Information Education Communication (IEC) materials will be distributed to affected locations, where there will also be continuing Training of Trainers (ToT) for WFP Cooperating Partners and local authorities. WFP's grass-roots level training for Posyandu (village mother and child health centre) cadres and primary school teachers will also benefit from Boeing's contribution.
For the Philippines, Boeing's commitment to providing food assistance will play a critical role in complementing longer-term community-building initiatives by addressing prevailing hunger, while also providing immediate and direct assistance to conflict-affected households. Thus building their stake in the community and contributing to the overall peace process.
In the conflict-affected areas of Mindanao, Boeing's commitment will contribute to a peaceful resolution of the conflict by addressing the food security needs of vulnerable populations. Healthcare disparities will be addressed as the collaboration between Boeing and WFP will improve the nutritional and health status of pregnant and lactating women and children under two years of age with direct food support through health clinics. Boeing's contribution will also see training and technical support provided for NGO partners, local groups and teachers. Additionally, nutrition education materials will be distributed to mothers and local health volunteers.
General Performance Metrics with Performance Targets
- Number of people expected to increase access to maternal-child health and survival programs: 9942
- Number of children expected to benefit from interventions that address malnutrition or under-nutrition: 6022
Specific Performance Metrics
- Reduce micronutrient deficiencies in children between the ages of two to five: 1,222 children receiving fortified food
- Assist and support pregnant and lactating women in their nutrition related behavior: 920 pregnant women and lactating mothers receiving food rations, training and medical health care
In the Philippines:
- Address malnutrition and increase access to health services among the most vulnerable conflict affected communities: 7,800 undernourished pregnant an lactating mothers and their children receiving food and health education (with 4800 children and 3000 mothers)
In Indonesia and the Philippines
- Raise nutritional awareness and distribute nutrition education materials
- If resources permit, WFP will try to evaluate and measure the effectiveness of its program with the Food Vulnerability Identification System (VAM). Data on the number of rations distributed and population's nutritional awareness status will be collected as the program proceeds