Commitment to Action

Meal Time is Talk Time: Promoting Children’s Early Health & Language Development

Commitment by

Nestlé, Clinton Foundation, National Black Child Development Institute, Scholastic Inc.

In 2016, Too Small to Fail (TSTF), Gerber, Scholastic, the National Black Child Development Institute (NBCDI), and partners committed to distribute 100,000 copies of a Scholastic bilingual nutrition-themed children’s book, “At the Farmer’s Market,” and supplemental tip sheet to underserved families nationwide over a one-year period. These books will include customized messages on the back cover to help families engage in language-rich interactions about food. The books will be distributed via NBCDI’s affiliate networks and the NBCDI “Good for Me” nutrition education program; TSTF city campaigns in Oakland, Tulsa, Miami, and other communities; and Barbershop Books’ growing network of barbershop reading spaces. Additionally, TSTF is partnering with Spotify on a new tool to encourage parents to sing with their kids during everyday moments. Gerber commits to collaborate with TSTF and Spotify on creating and promoting a “Meal Time is Talk Time” themed playlist.

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Overview
Summary

Commitment

Meal Time is Talk Time: Promoting Children’s Early Health & Language Development

Launched

2016

Est. Duration

1 year

Estimated Total Value

$425,000

Region

Northern America

Countries

United States

Commitment by

Nestlé, Clinton Foundation, National Black Child Development Institute, Scholastic Inc.

Partner(s) of the Commitment Maker(s)

Too Small to Fail, Spotify, Barbershop Books