MY World, a global survey for a better world developed by the United Nations Development Programme (UNDP) and the UN Millennium Campaign (UNMC), is an options survey which through creative online and offline methods allows people to tell the UN the most important issues they would like the post-2015 agenda to address.
The UN Foundation, with the leadership of its distinguished Board of Directors and Global Entrepreneurs Council, is partnering with UNMC to elevate the participation of youth in at least six focus countries. These countries - Brazil, China, Ghana, India, Jordan, and the United States - include 85% of the world's poorest people. The UN Foundation is committing to help MY World reach an additional one million votes over the next year, including MY World's target number of votes in each of these focus countries, representing an aggregate total of at least 400,000 votes by September 2014, with a strong emphasis on youth, including adolescent girls and young women.
The UN Foundation will work with its Board and UN partners to build the political will necessary in each of the six countries to enable the success of the MY World campaign and create a coalition of global and national partners to carry the campaign to young people in each country both online and offline. The UN Foundation Board will convene policymakers to ensure these youth opinions feed into the post-2015 agenda debate, and outcomes will be communicated back to youth to encourage an ongoing dialogue and youth engagement to help achieve the future goals. MY World survey results were formally submitted to the SG's High Level Panel and ongoing votes will be given to the SG and other leaders at each stage of the new development agenda's creation. The UN Foundation's Board will use their influence to encourage policymakers to give serious consideration to the voices represented through MY World.
The UN Foundation will secure partners to help drive youth participation in MY World, both online and offline, and scale the platform through product innovations in order to reach its goal by September 2014. Partner cultivation and outreach will be ongoing through at least March 2014, with a target of having at least the first two major partners secured by September 2013. The UN Foundation and MY World will host a high level partner recognition and new partner cultivation event during the week of CGI and the opening of the UN General Assembly in late September 2013. All major partners should be secured by March 2014 with their outreach strategies in the implementation stage to reach the vote goal by September 2014.
Additionally, the UN Foundation will work to secure political support in each of six target countries to enable the success of the MY World initiative. Initial fact finding outreach to UN leads in each country began in July and ongoing coordination will continue for the duration of the commitment. In September UN Foundation Board members will deliver a statement on the importance of engaging youth in the post-2015 agenda as well as issue a call for Member States to continue and bolster efforts to do so, with an emphasis on ensuring the participation of adolescent girls and young women. At the partner engagement event in NYC during CGI week, representatives from each target country will be invited to participate and formally receive and acknowledge the votes from their countries to date. Individual country engagement strategies to coordinate all efforts with the UN, partners, relevant government actors and the UN Foundation's Board members will be developed in August - October 2013.
In 2000, world leaders took unprecedented action for global development when they adopted a set of eight goals to eradicate global poverty by 2015. The Millennium Development Goals (MDGs) have provided a unifying framework for global development and made a huge impact on the lives of millions, but there is still much to be done to address extreme poverty, disease, and environmental crises. The global development agenda for the period after 2015 will build on the progress made on the MDGs while confronting persistent inequalities and new challenges facing people and planet. This new development agenda must result from a truly open and inclusive process that engages people from all parts of the world and all sections of society. The UN and the Secretary-General want to hear directly from people across the world about what is important to them, so that their views can be taken into account in this global conversation.
The process by which the MDGs were developed failed to meaningfully engage the world's youth, women and girls, and civil society in setting the development agenda and therefore missed the opportunity to bring the creativity and energy of youth and women and girls to bear on helping advance solutions to the MDGs. Today, 85% of young people live in developing countries, and that number is projected to rise to 89.5% by 2025 These youth and women and girls face a host of challenges from illiteracy (153 million young men and women are illiterate in the developing countries) to unemployment (81 million youth were unemployed in 2009), and they deserve to play a role in setting the agenda for the world they will help lead in fifteen years. With the post-2015 development process, the world has another chance to take advantage of the opportunity it missed in 2000.
The UN Foundation is seeking a variety of partnerships to ensure the success of this commitment, ranging from in-kind media support, implementing partners, and new technologies, to funding for the activities necessary to execute the commitment and reach youth in six national markets. The Foundation is seeking marketing and media partners as well as companies and organizations with large youth constituencies to help reach youth in each country in order to drive participation online. Additional crucial support may include technical expertise and youth marketing insights to help adapt the initiative's approach to reaching youth in each target country.
The UN Foundation is providing the initial financial investment necessary to launch the initiative, as well as the staff resources to develop and lead the project. The Foundation's distinguished global Board of Directors members have committed their influence and networks to the initiative and the Global Entrepreneurs Council will provide expert technical advice and insights, help to secure additional partners and financial resources, and high-level oversight and leadership for the commitment. Partners will be aligning with a reputable global brand and initiative of the UN.