APPROACH AND METHODOLOGY
Nomad Two Worlds' proposed approach and methodology is to:
- Build relationships, and where appropriate collaborate, with members of the Haitian artistic community based on ethical and legal agreements
- Commission collaborative works from Haitian artists so they can develop sustainable income opportunities from the continuation of their craft
- Personally fund the production of art canvases in the USA, and fund the post-production of art works to international standards
- Enhance the reputation of Haitian artists and their collaborative works by including those works in relevant Nomad Two Worlds gallery openings (which are often supported by highly visible international brands and celebrities)
- Demonstrate at these gallery openings the commercial viability of working with Haitian artists, and promote collaborative artistic designs in sample 'proof of concept' products (e.g. cashmere and cotton apparel collections, lifestyle products such as iPad/iPhone/laptop and 'art in real life' products, home furnishings and limited/unlimited reproductions of the art for sale)
- Negotiate with retailers on behalf of such Haitian artists and use existing Nomad Two Worlds resources to create sufficient product demand for Haitian collaborative art driven products
- Try to deliver production orders for such products to manufacturers operating in Haiti
IMPLEMENTATION, TIMELINE, AND DELIVERABLES
Between September - December 2010, Nomad Two Worlds' Haitian collaboration was born. Its founder Russell James, together with Urban Zen Foundation's founder Donna Karan, visited a large cross section of the Haitian artistic community, established connections with galleries and artists, and visited some existing Haitian factories. Russell James started creating photographic works that would become part of a new Haitian collaborative art series. Nomad Two Worlds identified artisans that it wanted to collaborate with and, with assistance from the Clinton Foundation, entered into agreements with artists via 'Galerie Monnin' and directly with Haitian artist Philippe Dodard. Nomad Two Worlds funded the creation of a large scale photographic art canvas series and provided advances to artists that had been commissioned to create works for that series.
In February 2011, Nomad Two Worlds held an art gallery opening in Los Angeles, which was hosted by Donna Karan and sponsored by Sir Richard Branson, V Australia, the Gores Group (Alec Gores), Arcade Boutique and Pier 59 Studios. It announced the Haitian collaboration and promoted the first five original works that had been produced by Haitian artists. The exhibition was well attended and high profile - guests included heads of luxury retail stores, celebrities such as Barbra Streisand and the Black Eyed Peas, and the event received high value press.
Following the Los Angeles exhibition, the complete Haitian collection was transferred to CAMERA WORK gallery in Berlin. The Haitian collection was featured at Nomad Two Worlds' first European gallery opening in Berlin, which was held in parallel with the World Peace Festival in August 2011. A special VIP Opening Gala event was hosted by Russell James, Donna Karan, Hugh Jackman and Deborra-Lee Jackman in cooperation with CAMERA WORK. The Haitian collection was also accompanied by some of Urban Zen's collaborative Haitian product lines to try and secure retail sales and orders for product.
Another promotional opportunity may exist for Nomad Two Worlds' Haitian collection during the Commonwealth Heads of Government Meeting ('CHOGM') being held in the Perth, Western Australia, during October 2011. Nomad Two Worlds has been commissioned to create a number of collaborative art works which will be displayed throughout the City of Perth, which should drive traffic to its website where the Haitian collection is shown.
Nomad Two Worlds' goals in 2012 include establishing a Haitian collaborative brand, investigating the feasibility of securing retail orders for one or more factories operating in Haiti, and building a strong online platform together with Urban Zen Foundation to try and promote Haitian works and products and educate people about general economic and social circumstances in Haiti.
Nomad Two Worlds' commitment primarily seeks to address the current lack of sustainable employment opportunities within the Haitian artistic community.
Nomad Two Worlds has grown from its initial concept, as a steeply messaged artistic collaboration between internationally renowned Australian photographer Russell James and Australian Indigenous artists, into a burgeoning socially responsible global business. Nomad Two Worlds is now collaborating with Indigenous artists from around the world to create culturally relevant contemporary art and consumer products which provide long-term economic benefit to the artists and their communities and further the public's appreciation of the world's most ancient cultures.
As part of its Haitian collaboration, Nomad Two Worlds plans to leverage its contacts in the global art and retail markets to increase awareness and sales of its Haitian collaborative artworks and merchandise, and to deliver sustainable employment opportunities to the Haitian artists and manufacturers involved.
To date, Nomad Two Worlds has already commissioned collaborative art and photographic works from Haitian artists and showcased those works at gallery openings in Los Angeles and Berlin. Nomad Two Worlds has also introduced new supporters and potential investors to the CGI Haiti Action Network from major retail and commercial brands.
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