Commitment to Action

Obesidade Infantil NÃO

Commitment by

Amil Assistência Médica Internacional S/A

In 2013, Amil committed to implementing Obesidade Infantil NÃO, a program that focuses on the prevention and treatment of childhood obesity throughout Brazil. The initiative will generate awareness and promote educational initiatives that involve physicians and other health care professionals as well as groups such as schools and universities, parents, and children, directly impacting 18,000 children and expecting mothers in 2014 alone. Obesidade Infantil NÃO will utilize media channels, technical and non-technical meetings, manuals, a specific website, a digital platform, and a series of other initiatives to convey the long term implications of childhood obesity and share successful prevention practices.

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Overview
Summary

Commitment

Obesidade Infantil NÃO

Launched

2013

Est. Duration

1 year

Estimated Total Value

$5,500,000

Region

Latin America & Caribbean

Countries

BRAZIL

Commitment by

Amil Assistência Médica Internacional S/A