APPROACH AND METHODOLOGY
1. Recruitment. SustainU will recruit Campus Leaders [both student and administrative] through a variety of means: conferences [e.g., IMPACT 2011, AASHE 2011], social media networking, direct calls and marketing. The goal is to have commitments from 200+ schools in all 50 states to participate in the oneShirt campaign. SustainU will build a recruitment team with student interns from the West Virginia University Communication Department.
2.Education. SustainU will collaborate with university programs in textiles, fashion and instructional design to develop educational curriculum addressing the major social, environmental and economic sustainability issues in apparel. This material will be translated into appropriate forms including a website, social media, PSAs, etc. Audiences for this material include Campus Leaders, Student Volunteers and the Community at Large.
3.Clothing Drive Logistics. SustainU will develop and provide Campus Leaders the 'how-tos' of the national clothing drive including processes and materials for recruiting and training volunteers, informing the public on how to donate, collection and donation of clothes, and reporting procedures. Each Campus Leader will be assigned a oneShirt Liaison to help with logistics and campus leader training. Liaisons will be communication student interns from the West Virginia University Department of Journalism.
IMPLEMENTATION, TIMELINE, AND DELIVERABLES
1. Spring/Summer 2011: Planning, partnership development and logistics and educational component development
2. Fall 2011: Campus leader recruitment and training
3.Spring 2012: Campus volunteer recruitment and training; National, Regional and Local PR plans launch
4. April 2012: Campaign begins and culminates the week of Earth Day.
1.Executive summary including: pounds of clothes collected and donated, number of schools, volunteers and donation centers participating
Participants' stories of impact, relevant quotes and suggestions
Most Americans are unaware of the social, environmental and economic issues related to apparel.
Each American, on average, throws away 86 pounds of clothing, or 12.9 millions tons by all Americans, each year. This is an estimated 5.2% of the total municipal solid waste stream, which could be eliminated by repurposing old clothes. [http://www.epa.gov/osw/conserve/materials/textiles.htm]. Most Americans are unaware that clothing can be recycled and used in industrial applications, such as the manufacture of carpeting. It is also possible to make clothing out of 100% recycled material, using what is essentially trash to make new apparel.
There are many social issues inherent in the modern textile industry as well. For example, the Bureau of Labor Statistics estimates that jobs in the textile and apparel industry will decrease by 15 percent in the next decade with more than 34 percent of sewing machine operator positions moving overseas [http://www.bls.gov/oco/ocos233.htm]. 'The garment industry around the world is renowned for low wages, excessive overtime and poor working conditions. In many cases, even the legal minimum wages set for workers in the apparel industry fail to provide enough income to maintain a family of four above the nationally defined poverty level.' [Cleanclothes.org 'Stitching a Decent Wage Across Borders: The Asia Floor Wage Proposal,' p.7]
SustainU will be pursuing corporate sponsors to underwrite the campaign. SustainU is pursuing a national partnership with Goodwill Industries to help with the clothing pick-up, repurposing and recycling components. Additional partners interested in sharing best practice information and media/marketing opportunities would be welcome.
Best Practice Information.
SustainU would be willing to partner with existing clothing drives and recycling programs as well as share best practice information with interested parties.