Prevail Health Solutions is currently piloting a best in class veterans' mental health program called Vets Prevail (see CGI commitment Vets Prevail National Launch, 2011). With the backing of Goldman Sachs Gives, the Robin Hood Foundation, and the National Science Foundation, Prevail is on track to support almost 7,000 veterans through Vets Prevail during 2012.
To expand on the success of the Vets Prevail model, Prevail has developed a Veteran Employee Transition version of Vets Prevail, similar to the flagship program, but specifically targeting veterans who have recently joined the civilian workforce. Like the original program, it is rooted in Cognitive Behavioral Therapy, but it deals directly with many of the common challenges the current generation of veterans are facing as they enter (or re-enter) civilian working life. For its 2012 CGI Commitment, Prevail commits to work with one or more large, veteran-friendly employers to provide this program, at no cost, to 2,000 veteran employees over a nine-month period beginning in the fall of 2012. This commitment will allow Prevail to leverage the core components of a successful model to extend highly targeted support to veteran employees, ensuring better outcomes for the veterans themselves and the companies that employ them.
Prevail will identify the employer partner(s) either through a relevant industry association (e.g., the Partnership for Workplace Mental Health) or at the CGI America 2012 convening. Prevail will use its in-house software development team to create an implementation of the employee version of Vets Prevail for each partner at a unique URL. Once these sites are up and running, Prevail will work with the employer partners to encourage their veteran employees to enroll through email campaigns and strategic web-based recruiting. The peer support element of the program will be provided by veterans already employed by Prevail and working out of Prevail's offices in a call-center model.
07/2012: Identify partner employers. Prevail will partner with one or more large employers (20,000 employees or more) that employ and provide health benefits to a significant number of veterans. Prevail will identify the employer partner(s) through a relevant industry association (e.g., the Partnership for Workplace Mental Health) or at the CGI America 2012 convening.
08/2012: Complete employee version of Vets Prevail. The majority of the content for the employee version is already complete. By this date the Prevail software development team will complete any outstanding elements, do quality assurance testing, and fix any bugs they are able to identify.
09/2012: Complete custom program branding and any required integration with systems of employer partners. Each employer partner will get a customized implementation of the Vets Prevail program for employees that Prevail will host at a unique URL. Prevail will employ its graphic designers and front-end web developers to customize the look and feel of these implementations to match the branding of the employer partners. Prevail will work with HR and Benefits executives at the employer partners to determine how veteran participants should be routed into other heath resources they already provide. The integration work to accomplish this routing will be done by the Prevail software development team.
10/2012: Go live with employee version of Vets Prevail and launch promotional campaign in partnership with employer partners. The promotional activities to encourage the partners' veteran employees to enroll in the program will include email campaigns and strategic web-based recruiting (primarily through Facebook and Google AdWords). Based on past recruiting efforts, our interim cumulative enrollment goals will be: through week 12: 76; through week 24: 501. The final goal (through the end of the nine-month period) will be 2,000.
There are now almost 2.4 million veterans from the conflicts in Iraq and Afghanistan (OEF/OIF). Many of these veterans are now attempting to reintegrate into the civilian workforce. While initially high, OEF/OIF veteran unemployment rates have been falling as large employers have stepped up with commitments to recruit and hire veterans. This is not charity, as veterans tend to be highly skilled, productive employees with strong leadership abilities. However, veterans face special challenges during the transition to civilian employment, whether due to mental health issues rooted in their military experiences or simply the vast difference between the military and civilian employment environments. As the leaders of these veteran friendly employers scale up their veteran hiring, they are nervous about the lack of resources in place to help veterans manage their successful transition. This is a tricky challenge because the majority of veterans who need support, refuse to seek it. They decline because of stigma, fear of negative career impact, and the belief that those behind generic resources (like an Employee Assistance Program) cannot help because they have not been there. There is an evident need for a mental health promotion and reintegration program for veteran employees that is confidential, easily accessible, engaging, and effective.
Prevail is seeking implementation partners with one or more large employers (20,000 employees or more) who employ and provide health benefits to a significant number of veterans. Prevail would work with each employer to set up an employer-branded implementation of the version of Vets Prevail for veteran employees. Each implementation would be integrated to the extent possible with the employer's existing health demand management resources (e.g., Employee Assistance Program, corporate wellness program). Prevail is committing to complete all necessary software development and cover all costs associated with delivering the program.
Prevail is willing to partner with any organization that provides free services to veterans at the national level. Through its online platform, Prevail is able to engage veterans, triage their needs, and route them to appropriate resources. Therefore, Prevail can provide benefit as a 'user acquisition' tool for organizations that are having difficulty finding and engaging the veterans who need the services they offer.