TerraCycle commits to help eliminate the idea of waste by doubling the amount of classically non-recyclable waste it collects and recycles per week from one million pounds to two million pounds globally, from individuals, organizations, companies and municipalities. Over the two year commitment timeline, this will increase TerraCycles annual recycling rate by 47,173,620 kilograms (104 million pounds), for a total of 94,347,240 kilograms of waste recycled annually. TerraCycle seeks to eliminate the idea of waste by achieving greater ubiquity and comfort with no-landfill solutions, rendering multi waste stream recycling equivalent to a day-to-day utility. Currently, TerraCycle provides solutions for recycling hundreds of waste streams across over 20 countries, including in North America, South America, Europe, Oceania, and currently expanding into Asia. TerraCycle will achieve its goal of doubling recycling volumes via two distinct pillars of activity. TerraCycle will secure new organizational and individual partnerships and increase engagement of existing participants, both in the aforementioned currently active regions, and in markets and geographic areas in which it is not yet working. Simultaneously, TerraCycle will develop the worlds most dynamic recycling database: a searchable online platform allowing individuals across the world to find recycling options available to them for thousands of possible waste streams. A database of this nature has the potential to improve access to recycling by providing individuals with detailed information about recycling options located near them, while simultaneously attracting more individuals to engage with TerraCycles recycling platform.
Developing a global recycling database will be accomplished through key partnerships with major brands and consumer product companies. The funding and support received will allow TerraCycle to identify, validate, and catalog recycling options globally, regardless of their association with TerraCycle, giving individuals across the world immediate access and guidance to recycling solutions near them. TerraCycle will leverage over a decade of expertise in the fields of recycling, sustainability, and circular waste solutions to develop this new platform and overcome any associated technical challenges.
TerraCycle aims to transcend the companys classic Brigade model - where children collect waste at schools, for example - to collecting laboratory and factory waste, cigarettes and additional waste streams directly in cities, and more. The goal is for TerraCycle to become a ubiquitous, natural component of the average consumers lifestyle, one that follows and grows with them throughout their lives. Business development, strategic marketing, and public relations (PR) will play key roles in strengthening TerraCycles ability to increase its global recycling capacity. These tools will be used to facilitate increased overall volumes for new and existing program participants, and will be a critical baseline approach. They will also be strategically deployed to encourage recycling of traditionally non-recyclable waste (e.g. cigarette butts, cosmetics packaging, snack bags, toothbrushes), and to reach new markets that currently have less developed recycling infrastructures. TerraCycles Business Development team has been tripled in advance of the Commitment launch, to better ensure success.
From October 2016 to October 2017, TerraCycles will grow its sales force to a total of 25 employees. Depending on further growth opportunities and an assessment of the success of TerraCycles sales unit, this could also lead to further growth of TerraCycles sales for in the second year of the commitment period (October 2017 to October 2018).
From October 2016 to October 2018, robust assessments and reports will be developed during the first month of each financial quarter. Reporting will include reviews of TerraCycles sales force to identify both realized growth and potential growth opportunities. There will be particular attention given to growth opportunities within service departments, which will capacity maximize to create new collection models, including around municipal waste collections, reducing and recycling factory waste, and collecting more waste from largescale distribution centers.
Reports will detail TerraCycles global marketing strategy, identifying growth opportunities throughout the TerraCycle recycling model (e.g. supporting factory waste initiatives with a strategic marketing campaign) and areas in need of additional support (e.g. increasing support around municipal collection models for cigarette waste). This aspect of reporting will allow for expanded and improved global marketing plans to help render TerraCycle the equivalent of a utility.
Thorough quarterly reports will also be issued on the status of the recycling database with projections of its expected completion. As components of the database are completed, these reports will measure the number of cataloged collection points and recycling options, as well as the number of engaged users.
Lastly, quarterly reports on the volume of waste collected and recycled by TerraCycle and updates on new business partners and programs will be produced and shared with the Clinton Global Initiative.
Many regions of the world do not have the economic means to develop strong, efficient recycling infrastructures and circular waste solutions. Where these systems do exist, only select materials are widely processed. Beyond recycling paper, glass, certain rigid plastics, and everyday metals, linear disposal is often the only economically viable option. With landfills, incinerators, and ocean dumping presented as the most financially attractive or expedient waste solutions today, the vast majority of waste is perceived as a commodity with negative value. Prevailing waste management practices render the inherent value of material in waste streams lost forever, rather than being captured and repurposed into new products with new applications.
Our global draw to virgin materials and dependence on linear disposal escalates the risk of resource scarcity and exacerbates pollution to the environment. Without comprehensive global solutions for waste realizing the value in our waste streams and recapturing them for repurposethese issues will only continue to compound.
There is a need now to expand scope and scale, and to introduce technological tools to increase access to both recycling opportunities and quantification metrics. TerraCycle is uniquely positioned to address this challenge, as the company has to date reached millions of individuals across the worldincluding the companys 60 million current program participants and has developed recycling solutions for waste streams previously considered non-recyclable. Annually, tens of millions of people around the world collect waste through TerraCycle programs. This level of engagement year after year has made TerraCycle a robust and trustworthy entity within the sphere of sustainability and across industries, increasing its ability to divert waste from landfills and make positive environmental impact around the world.
TerraCycle primarily seeks media support to increase awareness around the companys mission and engage more collectors in its programs. The companys strong media presence attracts new collectors and partners to its programs, particularly as TerraCycle is always seeking new participants to open more waste collection programs. Growing TerraCycles collector base and engaging with new partners increases the volume of waste the company collects and recycles, creates new opportunities for the company to develop new solutions for waste, provides the company with the funding necessary to grow its presence and explore new opportunities in business development, while also increasing the positive impact TerraCycle has on the environment. To continue growth of the TerraCycle platform and increase its scope of impact, the company requires more corporate partners that are eager to reduce their impact on the environment, as well as more individuals committed to TerraCycles mission of eliminating the idea of waste.
TerraCycle can lend public relations and marketing support to participating organizations, as well offering these participants consulting services to help solve for the pre- and post-consumer waste streams generated by their products and/or manufacturing processes. TerraCycle also has a highly experienced Research and Development team capable of identifying reuse, upcycling or recycling solutions for traditionally non-recyclable or difficult-to-recycle waste streams, such as a partnering brands typically non-recyclable product packaging. Combined, these services allow TerraCycles partners to improve their sustainability practices, strengthen engagement with a population of consumers increasingly focused on conscious consumption, and decrease their overall environmental impact.