Commitment to Action

Pediatricians Promote Reading to Children from Day One

Commitment by

Scholastic Inc., Reach Out and Read, American Academy of Pediatrics, Clinton Foundation

In 2014, Too Small to Fail, the American Academy of Pediatrics, Scholastic, and Reach out and Read committed to create a pediatric toolkit, which will include concrete tips and information that pediatricians can share with parents to promote the importance of talking, reading, and singing to children, ages zero to five. Additionally, Scholastic committed to donate 500,000 books to Reach Out and Read, a program that promotes literacy to families through pediatricians and other medical professionals. Reach Out and Read will deliver the books to 2,000 pediatricians and promote the pediatric toolkit across the country. Each partner will also leverage the power of social media to disseminate information to parents.

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Overview
Summary

Commitment

Pediatricians Promote Reading to Children from Day One

Launched

2014

Est. Duration

1 year

Estimated Total Value

$2,800,000

Region

Northern America

Countries

United States

Commitment by

Scholastic Inc., Reach Out and Read, American Academy of Pediatrics, Clinton Foundation