The Kaiser Family Foundation will provide substantive and messaging support. The spots will be distributed by members of the African Broadcast Media Partnership Against HIV/AIDS (ABMP), a coalition of 37 broadcasters from 24 countries across the continent, and the Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP), a coalition of 53 broadcasters across 24 countries in the region. Both are organized and implemented by the Kaiser Family Foundation.
Responding to UN Secretary-General Kofi Annan's mandate under the Global Media AIDS Initiative (GMAI) - a call to action conceptualized by the Kaiser Family Foundation and UNAIDS - to step up media efforts in the fight against HIV/AIDS, top African and Caribbean broadcast companies from across the continent have launched regional broadcast media partnerships on HIV/AIDS, unprecedented coalitions of media companies to reinvigorate and expand the media response to the pandemic.
In both regions, participating broadcast companies have pledged to integrate HIV/AIDS themes across all program formats, including news, public affairs, entertainment, and advertising. The Partnerships also work to build broadcast skills, strengthen program production capacity, and improve content sharing among member companies, all with the intent of increasing HIV/AIDS content on mainstream media. Members of the African Broadcast Media Partnership Against HIV/AIDS (ABMP) have pledged to provide a minimum 5% of daytime airtime (54 minutes per day) for HIV/AIDS-related content. Caribbean broadcasters have pledged to provide 30 seconds per hour (12 minutes per day) for HIV-related content produced and distributed through the Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP). The ABMP and CBMP include the largest and most important broadcasters in Africa and the Caribbean - the first and second most heavily-affected regions by HIV/AIDS.
The Kaiser Family Foundation provides technical and operational support for the management of the ABMP and CBMP. The Bill & Melinda Gates Foundation, the Coca-Cola (Africa) Foundation, the Ford Foundation, and the Nelson Mandela Foundation provide additional production resources for the development of long-form programming, journalism workshops, and informational materials associated with the ABMP. The Elton John AIDS Foundation and the Ford Foundation provide additional production resources for the CBMP.