APPROACH AND METHODOLOGY
At the core of the program will be a new online platform developed by Monster.com that will feature news, information and educational guides specifically for the Service Corps graduate community. NAWB will work with The Corps Network and employer-led Workforce Investment Boards to help and inform and develop the tailored content and tools that will be featured on the Monster.com platform. For example, NAWB will develop:
1. Labor market information that will help service corps participants develop career goals and pathways for achieving those goals
2. Information on the workforce readiness skills required by employers to help better communicate their service experiences in ways that demonstrate job-readiness attributes that are meaningful to and recognized by employers at a local, regional, and national level, understanding that work-readiness and the credentials required by employers may vary from region to region.
In addition, the platform will highlight job opportunities at the corporations and government agencies who join the employer coalition. Here, service corps graduates will be able to post their resumes and corporations and government agencies that are a part of the employer coalition will have access to vast pool of talent to fill their relevant open positions. Beginning with a group of twenty-five corporations and government agencies in its first year, the platform will continue to expand as more young people graduate for Service Corps programs and as more employers recognize the value of service corps in developing a talented and skilled workforce. To ensure that service corps graduates know of and use the new Monster.com platform, NAWB and The Corps Network will create and implement activities such as job search workshops at Service Corps program sites that feature the platform and its capabilities.
This program, and the news and insights that develop from it, will serve as the foundation for a robust communications plan that will roll out over the next five years. By leveraging top-tier media, trade publications, conferences and speaking opportunities, and digital and social media channels, the program will shift perceptions of the Service Corps experience among employers which, in turn, will change the strategies they utilize for filling vacant positions and finding the talent they need.
IMPLEMENTATION, TIMELINE, AND DELIVERABLES
In 2011, Edelman, the service community, NAWB, and Monster.com will develop the program and budget and will launch the program with a modest group of corporations and government agencies. This employer coalition will be twenty-five strong by the end of 2011.
By early 2012, the new Monster.com platform will be built and fully functional and by 2013, at least 5,000 Service Corps graduates will be placed in jobs through the platform. As more employers recognize the value of service corps in developing a talented and skilled workforce, the employer coalition will grow and the match-making platform will become more robust. At least 25,000 graduates will be placed in high-quality jobs that match their skills through the platform by 2016.
Finally, this program will serve as the foundation for a robust communications plan that will engage coalition-members in a strategy to shift perceptions among employers about what the service corps experience is and its value in developing a talented and skilled workforce. Throughout the five years of the commitment, representatives of the program will be regularly matched with top-tier and trade media opportunities, as well as conference and speaking engagements to communicate directly with employers about the vast, highly-skilled labor pool represented by service corps graduates.
The United States economy is in danger of entering a long-term structural unemployment scenario: despite over 9% unemployment, 3 million jobs remain unfilled. Employers are finding it increasingly difficult to find the talent they need to fill their open positions. Meanwhile, nearly 100,000 young people graduate each year from service corps programs with skills and relevant work experience in fields ranging from conservation to teaching to healthcare delivery (and everywhere in between). However, many exit their service corps experience not knowing where to look for meaningful careers in which they can apply their skills. Edelman, the service community, and a coalition of corporations and government agencies have recognized this gap and, after brainstorming ideas together as part of the Service Corps working group at CGI America, are partnering to develop an employer-centric model that will help the economy recover and grow.
SEEKING: Implementing Partners
We are looking to identify corporations and government agencies to join the employer coalition to reach our goal of 25,000 jobs filled within 5 years.
OFFERING: Media/Marketing Opportunities
As the implementation of this program launches and progresses, we will be looking for partners and platforms to share the stories, insights and trends we are seeing.
We are seeking corporate and public sector employer coalition members to fund and launch the program, and help put service to work.