Commitment to Action

Raising Early Learning Awareness in 2012 Elections

Commitment by

First Five Years Fund

In 2012, the First Five Years Fund (FFYF) and its partners, committed to increase the number of elected officials that both understand the economic imperative of investing in early education and work to improve public funding streams for early learning. To help accomplish this goal, the FFYF developed a messaging campaign and an open-source communications toolkit for candidate and voter education to raise awareness about the value of investing in early childhood education during the 2012 elections. Reaching a minimum of 1,500 candidates running for various municipal, state, and Federal offices throughout the United States, the campaign's collective reach increased each organization's ability to raise awareness of the importance of investing in quality early learning programs.





Raising Early Learning Awareness in 2012 Elections



Est. Duration

1 year

Estimated Total Value



Northern America


United States

Commitment by

First Five Years Fund

Partner(s) of the Commitment Maker(s)

Early Care and Education Consortium, Jumpstart, Children's Services Council of Palm Beach County, First 5 California, National Head Start Association, Council For A Strong America, New Mexico Voices for Children