Building on the success of the pilot program, LearnUp, commits to working with at least eight national and/or global employers (including Staples, Prudential, Gap, Safeway and others) to share job training content online with job-seekers, including over 100,000 students at community colleges throughout California. The LearnUp platform will also serve as a virtual employer advisory board to help guide California Community College and Corporate Voices for Working Families' (Corporate Voices) emerging program to aggregate skills requirements by specific industry sectors.
On the LearnUp website, students can learn skills from employers, track progress on a skills resume, and receive employment offers from employers who view their skills resume. This initiative allows community college students to gain the in-demand skills employers need and connect directly with employers for employment opportunities.
LearnUp will work with the CA Community College System to market the site to students via college homepages, career webpages, on campus student ambassadors, academic departments. LearnUp will simultaneously engage at least eight leading employers from various industries to share job training content, predominantly for entry-level skills acquisition, based on the direct needs of the respective employers. Together LearnUp, the CA Community College System, Corporate Voices, and the employers will mobilize this commitment. Marketing efforts will also include an aggressive social media campaign via Twitter, Facebook, YouTube to engage students and direct contact to recruit employers.
Designated staff at the CA Community College System and Corporate Voices are committed to supporting this effort.
Summer 2012: Select target Community College Districts (eg Los Rios Community College District) with 100,000 students. Mobilize at least eight leading employers to share their job training content online. Eight employers have been identified and appropriate content is being determined. Employer names will be publicly announced over the course of the commitment as the content is shared on the LearnUp site.
Fall 2012: Mobilize marketing campaign on campuses via social media, college website, career webpage, on campus student ambassadors. Continued outreach to employers to grow the employer pool.
Winter 2013: Continue roll-out and marketing campaign. Continued outreach to employers. Targeted outreach to potential employers by appropriate sectors.
Spring 2013: Continue roll-out and broaden marketing campaign to wider populations. Continued outreach to employers and begin development of feedback loops.
LearnUp is a real-time job skills training platform that connects job-seekers and employers. The platform piloted a testing phase back in March, 2012 to a few hundred students in San Francisco with KPMG and Staples as pilot partners. Building on its success, LearnUp will launch the platform officially on June 7 to 100,000 students in partnership with Corporate Voices for Working Families and the California Community Colleges. KPMG and Staples will remain on as partners and other businesses have come on to partner (see website).
LearnUp's mission is to re-skill America by empowering individuals to learn the job skills they need to get hired. There are 25 million unemployed and underemployed Americans, and a very high youth unemployment rate. Yet 52% of U.S. employers report difficulty filling jobs due to a shortage of available talent. Employers cite lack of experience, skills, or knowledge as the primary reason for the difficult in filling positions (Manpower 2011).
In today's economy, the skills required in the workforce are changing so dynamically that it's hard to know what you need to know. Employers typically train job-seekers once they are hired using internal training and education materials. LearnUp enables employers to make training and education materials accessible for people to learn skills prior to seeking a job. Not only do job-seekers benefit by improving their skills and differentiating themselves, but the data collected on LearnUp can also be aggregated as a 'virtual employer advisory board' for community colleges seeking more real-time guidance on the skills employers need to provide industry-responsive curriculum to students.