Commitment to Action

Reducing Twin Pandemics: HIV/AIDS and Gender Based Violence

Commitment by

Breakthrough

In 2006, Breakthrough committed to launch a multimedia ad campaign and education initiative to reduce the twin pandemics of HIV/AIDS and gender-based violence in India. The projects' goals were to initiate a public dialogue on challenging issues such as HIV infections within marriage and the homelessness of HIV-positive women resulting from stigma and discrimination. Breakthrough planned to develop Bell Bajao (Ring the Bell), a multimedia campaign that calls on men and boys to become partners in ending domestic violence.

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Overview
Summary

Commitment

Reducing Twin Pandemics: HIV/AIDS and Gender Based Violence

Launched

2006

Est. Duration

6 Years

Estimated Total Value

$1,700,000

Region

Asia

Countries

INDIA

Commitment by

Breakthrough

Partner(s) of the Commitment Maker(s)

Ogilvy & Mather, UK Department For International Development (DFID), US Water Alliance