Commitment to Action

Rehumanizing Retail: Scaling Artisan Production

Commitment by

West Elm

In 2013, West Elm committed to invest $35 million in purchase order financing paid directly to artisans who use handcraft techniques, a 40 percent increase from $25 million in 2013. In addition, West Elm committed to collaborate with more than 20 artisan groups in 15 countries, making 3 to 5 year commitments to artisan manufacturers. It will achieve this by growing its existing network into Mali, Peru, Nicaragua, and Colombia and by increasing its current artisan network in Haiti, Thailand, Vietnam, the Philippines, India, and the United States. This commitment will create more than 4,500 economic opportunities for artisans to improve livelihoods; support craft communities through partnerships with Craftmark, Craftlink, and Fair Trade; empower women through business; preserve unique, cultural craft traditions; and help create a model for a global third-party handcrafted certification, designed to validate and grow the demand for artisan-made goods.

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Overview
Summary

Commitment

Rehumanizing Retail: Scaling Artisan Production

Launched

2013

Est. Duration

2 Years

Estimated Total Value

$35,000,000

Region

Latin America & Caribbean, Asia, Africa

Countries

COLOMBIA, HAITI, INDIA, MALI, NEPAL, NICARAGUA, PERU, PHILIPPINES, SENEGAL, THAILAND

Commitment by

West Elm

Partner(s) of the Commitment Maker(s)

Heineken, Etsy, Inc, Raj, Swahili Imports, Craft Link, Caribbean Craft, The Aspen Institute, Craftmark, Everest, Rupalee, Good World Solutions, Fair Trade Usa