Same Sky aims to ensure women in Rwanda experience sustainable, long-term employment and with it a wage that supports their most basic needs, health care, and the needs of their children and the genocide orphans they look after. Same Sky is a relatively new company. Bracelets are currently sold at one retail location in New York City, Zitomers.
- In its marketing efforts, Same Sky hopes to target high-end retail stores, museum outlets, and ethically motivated shopping centers.
- In expanding sales and distribution networks, Same Sky hopes to employ five additional women with each additional retail location increasing employment opportunities available to women in Rwanda.
United Nations officials have estimated that more than a quarter of a million women were raped and subsequently infected with HIV during the 1994 Genocide. The women that Same Sky employs are these survivors. Working in the artisan cooperative, these women find a forum where they can openly discuss and begin to tackle the social concerns of their recovering communities such as poverty, family planning, HIV/AIDS and violence against women. Joining a cooperative can be the first step toward, not only financial stability, but also personal rehabilitation and hope for the future. An income is independence, and independence is dignity and choice.
The women Same Sky employs, like the majority of those living in Rwanda, find themselves responsible for a number of children, many of whom are genocide orphans. The money Same Sky women are able to earn not only supports them, but also their families. By working in artisan cooperatives, these women are able to provide clothing, food, shelter, and an education for the children they care for. The next generation of Rwandans is coming of age. They are the future of the region and deserve a chance at success.
Same Sky is seeking financial resources, media support, and partnerships with like-minded, socially-conscious retail and other companies seeking to empower women through fair trade, perhaps through joint trade shows and cross promotion on the website blog.