Commitment to Action

SaveUp: Rewarding Americans for Saving & Rebuilding Assets

Commitment by

SaveUp

In 2013, SaveUp committed to scaling their free online rewards program that helps Americans succeed financially by rewarding asset building behavior in a fun, motivating, and engaging way. SaveUp's innovative online platform uses behavioral economics and game mechanics to provide users a seamless method to trakc their financial activity and win rewards for responsible saving and debt reduction behavior. Expanding on the success of the initial pilot, SaveUp will increase its current user market and strategic partnerships to drive Americans to save and pay down debt for a goal of $5 billion in asset growth by December 2014.

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Overview
Summary

Commitment

SaveUp: Rewarding Americans for Saving & Rebuilding Assets

Launched

2013

Est. Duration

1 year

Estimated Total Value

$2,400,000

Region

Northern America

Countries

United States

Commitment by

SaveUp

Partner(s) of the Commitment Maker(s)

EARN, America Saves, American Student Association