With its partners, P&G will help provide safe drinking water solutions to targeted populations who are in need of safe drinking water. For example, one such solution is embodied in the P&G PUR Purifier of Water which P&G will provide to mothers who serve as positive change agents, children, at-risk populations, malnourished populations, and areas that require emergency relief. This project will also work to supply household water treatment technology at cost over time. Findings of several of its partners - including CDC, SWAP, IFRC, Kenyan Red Cross, Village AIDS Clinics, PSI, and YWCA - have shown that providing safe drinking water to people living with HIV/AIDS can play a critical role in helping people live positively with AIDS. For this reason, P&G commits a minimum of $1,000,000 of the funds for this commitment to providing safe drinking water to people living with AIDS.
P&G's President of Global Business Units, Susan Arnold, participated in the Clinton Global Initiative 2006 program and committed with its partners to provide safe drinking water and hygiene education to one million children in Africa and provide 135 million liters of safe drinking water via the PUR packets by 2009. P&G is on track to exceed this commitment for reaching school children and have already exceeded the commitment with regard to provision of safe drinking water.
As a direct result of its collaboration with CGI over the last year, P&G formed new partnerships critical in ramping up its efforts to provide safe drinking water. Because of this and P&G's continuing progress in seeing an impact in delivery of safe drinking water through its many partners, P&G has decided to significantly scale-up its commitment to the Children's Safe Drinking Water program.
At the mid-year review of the CGI in April 2007, President Clinton provided a vision of creating a way for millions of people to participate in P&G's Children's Safe Drinking Water program, including providing a way for people to donate small amounts of money so that P&G could expand this not-for-profit effort. Follow-up discussions with CGI staff and advisors have lead to a decision for P&G, PSI, and others to create a campaign called 'Give Your Two Cents Worth' to raise awareness and funding for the program. PSI will be the recipient of donations.
Provide an estimated 2 billion liters of safe drinking water to prevent 80 million days of diarrheal illness and save 10,000 lives by 2012.
P&G and its partners will mobilize resources to achieve this commitment including resources from P&G, project partners, and other external funding sources. P&G's partners will provide direct services in providing safe drinking water for both sustained use and disaster relief. This will include grassroots engagement and new partnership building. P&G will conduct research to analyze the impact of its efforts. A key component of this effort is awareness-building and communication. P&G commits to long-term not-for-profit distribution of the PUR sachets. P&G will provide business, communication, and technical expertise.
MEASURES OF SUCCESS
P&G will track and report on a quarterly basis the number of sachets of PUR distributed and the liters of safe drinking water provided. From this, P&G will estimate the days of reduction of diarrhea and the number of lives saved using WHO Global Burden of Disease data for diarrhea morbidity and mortality.
Anticipated Launch: September 26, 2007
First Milestone: Quarterly report, February 2008
- Launch 'Give Your Two Cents Worth' campaign in late 2007.
- Extend and expand partnerships to provide safe drinking water, ongoing.
- Launch efforts in 2 new countries in 2008.
- Identify partners to provide safe drinking water to people living with AIDS, 2008.
- Participants: P&G and more than 20 partner organizations