Commitment to Action

Scaling up the Children's Safe Drinking Water Program

Commitment by

Procter & Gamble

P&G commits to reduce childhood death and diarrhea through the provision of an estimated 2 billion liters of safe drinking water to prevent 80 million days of diarrheal illness and save 10,000 lives by 2012.
At the mid-year review of the CGI in April 2007, President Clinton provided a vision of creating a way for millions of people to participate in P&G's Children's Safe Drinking Water program, including providing a way for people to donate small amounts of money so that P&G could expand this not-for-profit effort. Follow-up discussions with CGI staff and advisors have lead to a decision for P&G, PSI, and others to create a campaign called 'Give Your Two Cents Worth' to raise awareness and funding for the program. PSI will be the recipient of donations.

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Overview
Summary

Commitment

Scaling up the Children's Safe Drinking Water Program

Launched

2007

Est. Duration

2 Years

Estimated Total Value

$20,000,000

Region

Africa, Latin America & Caribbean

Countries

BOTSWANA, COTE D'IVOIRE, Democratic Republic of the Congo, DOMINICAN REPUBLIC, ETHIOPIA, HAITI, INDONESIA, KENYA, MALAWI, NIGERIA

Commitment by

Procter & Gamble

Partner(s) of the Commitment Maker(s)

International Council of Nurses, Population Services International, Johns Hopkins University, Dian Desa, Samaritan's Purse, Safe Drinking Water And Aids Program, FHI 360, Africare, CFW Shops in Kenya, United States Agency for International Development, Kenya Red Cross Society, International Medical Corps, Safe Water Africa, Chlorine Chemistry Council, Purdue University, Moi University, Indiana University, Aga Khan Development Network (AKDN), Centers for Disease Control and Prevention, International Federation of Red Cross And Red Crescent Society