Commitment to Action

Scaling the Emerging World's First HMO for the Poor

Commitment by

Naya Jeevan

In 2009, NAYA JEEVAN committed to alleviate generational poverty and rejuvenate the lives of 100,000 low-income families (500,000 lives) in Pakistan and India by 2015 by providing them with affordable access to quality, catastrophic health care. Through a novel 'micro'-insurance plan, Naya Jeevan leveraged Corporate, SME (Small and Medium Enterprises), NGO partnerships, and collective social responsibility to develop a unique cost-sharing model and novel distribution channels to empower household staff (drivers, cooks, maids, guardas, etc. and their families) working for corporate officers/managers as well as low-income corporate employees and contract workers (e.g. factory/construction workers, waiters, teachers, etc.). Essential value-added services such as primary/preventive healthcare education, workshops on sanitation, hygiene, environmental protection, customer relationship management, and relevant skill development/vocational training were developed to UNITE (Universalize, Innovate, Transform and Empower).

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Overview
Summary

Commitment

Scaling the Emerging World's First HMO for the Poor

Launched

2009

Est. Duration

8 years

Estimated Total Value

$12,000,000

Region

Asia, Latin America & Caribbean, Middle East & North Africa, Europe

Countries

INDIA, MEXICO, PAKISTAN, UNITED ARAB EMIRATES, UNITED KINGDOM, United States

Commitment by

Naya Jeevan

Partner(s) of the Commitment Maker(s)

MTV Networks / mtvU, EY, Kansai Paint Co. Ltd., Daewoo Motor Sales Corporation, Lotus Client Management, Draper Richards Kaplan Foundation, International General Insurance Co. Ltd. (Igi), The Aman Foundation, Unilever, Eplanet Ventures, AsiaCare Health & Life Insurance Company Ltd., Allianz SE, RedAntArmy