The ScaleUp Campaign will catalyze, elevate, and expand a national discussion centered on best practices and development of bottom-up efforts to further local innovation environments, inclusion frameworks, and economic impact. The ScaleUp Campaign builds upon the 'Regions Rising Together' commitment from CGI America 2011, which was dedicated to identifying and elevating 'bottom up' economics success stories.
In its initial phase, the ScaleUp Campaign will build capacity in a handful of metro regions across the country. ScaleUp will work online and offline to reach, engage, and build collaborative communities and a cohesive unified national rallying cry. ScaleUp will be present at major economic development conferences and recruit local leaders to convene the local elements needed to convene a ScaleUp team.
ScaleUp will have two main deliverables in the initial phase: developing a toolkit of best practices to be deployed at the state/regional/local levels and developing a common lexicon to connect the disparate elements of local innovation through message testing.
In phase two, after connecting stakeholders at national events and encouraging local regions to develop ScaleUp Innovation Teams (SUITs), the ScaleUp Campaign will produce branded regional conferences starting in January 2014. Local SUITs will connect a range of stakeholders on the metro level on a regular basis and serve as the local steering committees of the effort. SUITs will plug into and drive the ScaleUp Campaign from the bottom up, both online and offline at regional conferences to showcase identified local efforts that deserve to be scaled up.
Fundraising is an essential part of the ScaleUp Campaign to provide incentives for local regions to engage in the process of developing a national pipeline of 'deal flow' for investments.
The major three year milestones for ScaleUp:
-A presence at the SSTI (State Science and Technology Institute) conference fall 2013
-Commitments from three pilot regions to form ScaleUp Innovation Teams (SUIT)
-Up to ten regional events starting in 2014
-A robust online, mobile, and social media presence to drive message and profile successes
-Commitment to raise $5 million from private investment and foundations to permanently deploy the campaign in 2014 and beyond
Since 1980, America has created roughly 40 million net new jobs. According to the Kaufmann Foundation, innovative startups created nearly every one. Yet America doesn't have a coherent national strategy to scale smart, local innovation.
Black and Latino Americans represent roughly 30 percent of the U.S. population and growing. Yet, all businesses owned by these two demographics produce less than 3.5 percent of U.S. GDP. However, the fastest-growing arenas of American entrepreneurship are occurring in these populations, with 60 percent and 44 percent growth in entrepreneurship by Black and Latino Americans respectively from 2002 - 2007. That's more than double and triple the national average. Unfortunately, lack of infrastructure, resources and access to local innovation ecosystems has stranded these energetic entrepreneurial environments on disconnected 'islands of poverty surrounded by oceans of material prosperity,' to quote Dr. Martin Luther King.
To create jobs in today's knowledge-based, tech-driven, global innovation economy, America needs to identify, invest in, and accelerate local high-growth entrepreneurship catalyzed by national and regional collaborations.
The nation yearns for a process by which to identify, qualify, and intensify these efforts and channel resources to scale them up. A national effort will inspire, motivate, and guide the process of developing inclusive local innovation ecosystems that produce job growth and strengthen economic competitiveness.
ScaleUp seeks local, regional, and national partners that will help implement the plan to scale high-growth job sectors in a regional, bottom-up manner.
ScaleUp seeks commitments from local regions to form ScaleUp Innovation Teams (SUITs) that identify local efforts in innovation, inclusion, and impact that deserve to be scaled up.
ScaleUp needs funding partners that can provide financial support and local implementation networks.
ScaleUp needs technology and media partners to collaborate with a national messaging team.