The United Postcode Lotteries (UPL) committed to scale their green business competition, the Postcode Lottery Green Challenge. To do so, UPL will increase the amount of entries, their quality and countries of origin through more intensive promotion of the challenge in developing countries. UPL will also expand the mentoring program for the winner(s), consisting of investment advice and monitoring of the implementation of the business plans by experts. It will increase their efforts to expose winner(s) to diverse networks in order to help them develop and scale their business models, while encouraging winner(s) to mentor and share lessons learned with other entrepreneurs through their participation in events and conferences. United Postcode Lottery will introduce two new components of the challenge, to be piloted in 2012. The first component is the establishment of a 'Popularity Poll' which is being instituted to encourage finalists to promote their business through social media. The winner of the poll will get a Meet and Greet with William McDonough, sustainability and 'cradle to cradle' design expert. To garner votes, finalists will need to promote their business plan through all possible social media channels. Secondly, in addition to the 6-8 challenge finalists who are currently scheduled to come to Amsterdam for the challenge decision, special on-line consideration will be given to an additional 20 entrants who almost made the final cut. This will give additional entrants increased exposure and enable them to promote their sustainability designs and business plans.
The Postcode Lottery Green Challenge 2013 will be launched early May 2013. The challenge will be scaled up to include economies like India, China, Africa and South America in all communications and call for entries. Together with partners, the Green Challenge will organize events and/or provide material for universities, local NGO's, and entrepreneurial networks.
Business plans can be submitted until the end of July 2013. From May through the deadline, buzz events will be organized with NGO's, universities and other relevant parties. A preliminary jury will select the 5 - 7 finalists in August 2013. In September the winner(s) will be announced by the international final jury during the Award Ceremony and after a public Deciding Round during which the finalists present themselves. Winners(s) will receive 500.000 euros (approximately $605,000) or a runner up prize of 100,000 - 200,000 euros (approximately $120,000-$240,000) and be monitored, mentored and introduced to a global network of business leaders and expert organizations.
All green business ideas should have the following characteristics:
- Potential to reduce greenhouse-gas emissions by an amount you can roughly estimate;
- be developed enough to execute;
- be realizable as a usable product or service within the next two years;
- have integrated the principles of Cradle2Cradle (preferable);
- be categorized in one of these sectors: Lifestyle, ICT, Design, Energy or Mobility.
The Postcode Lottery Green Challenge competition started in 2007. President Clinton played and still plays a significant role. During his visit to the Netherlands in December 2006, he inspired an audience of NGO's, politicians and business leaders by saying 'The fundamental problem is an entrepreneurial, disorganized, undercapitalized opportunity competing against a highly organized, overcapitalized, old-energy economy that has still many, many people in its grip.'
The Postcode Lotteries started to look for these entrepreneurial, disorganized, undercapitalized green ideas. After 6 years it is time to scale the ambition, the international visibility, the quality of entries from all over the world, and to intensify the guidance of the winning entrepreneurs by mentoring and opening up network opportunities to speed up the process of setting up their green businesses.