Tapped will illustrate the impact of the global water crisis on America and what individuals cand do to enact change sooner rather than later. Tapped examines the role of the bottled water industry and its effects on health, climate change, pollution, and our reliance on oil.
The objective is increased awareness. Michael Walrath hopes that by making a compelling and entertaining documentary, the film will attract millions of viewers. Tapped's performance metric will be number of viewers of the film, targeting is 7.5 million.
Production of the movie will wrap in October 2008.
Tapped will premiere at the 2009 Sundance Film Festival at which time the film will either be bought and distributed to theatres, or will continue to be shown at other festivals (Berlin, Cannes, Toronto, etc).
If the film is not bought Tapped will pursue self-distribution.
By the 2030 the United Nations estimates two-thirds of the world will lack access to clean drinking water.
REDUCTION OF AMERICA'S DEPENDENCE ON OIL
Americans use 17 million barrels of oil every year producing and transporting bottled water. When Tapped inspires Americans to stop drinking bottled water, Americans will reduce their dependence on oil.
REDUCTION OF POLLUTION
Every day Americans dump 30 million single-serve plastic water bottles into landfills. This creates a cycle of dependency on bottled water because as the plastic degrades in leeches benzene into the earth, contaminating water supplies which forces people to buy more bottled water. When Tapped inspires Americans to stop drinking bottled water Americans will reduce the air pollution caused by transporting water, groundwater pollution from the degrading bottles and we will reduce the amount of plastic that ends up in our oceans.
REDUCING OUR CARBON FOOTPRINT
A truck that carries water bottles from Maine to Chicago travels 1141 miles, uses 16.54 gallons of fuel, and emits 367.19 pounds of CO2. This does not account for making the bottles, extracting the water, etc. When Americans reduce their reliance on bottled water, Americans reduce their carbon footprint.
COMMITMENT TO PROTECTING OUR WATER SUPPLY
After watching Tapped one cannot help but realize just how precious of a resource clean drinking water is. The world's water supply is dwindling; the infrastructure is outdated and can no longer support the demands of a growing population; water sources are threatened by industrial pollution and agricultural runoff. Tapped offers real solutions any American can take to do their part to protect ecosystems.