The Brazilian government is losing an enormous amount of tax revenue due to the illicit tobacco trade. The Brazilian Law Enforcement is faced with the inability to control such high levels of tobacco contraband. As a result the government has weakened their financial commitment to Brazilian healthcare and education.
SICPA's tax enhancement program in Brazil will allow the government to benefit from increased revenues. The anti-counterfeiting solution and infrastructure will provide increased tax revenues leading to higher capabilities of governments to invest in infrastructure, healthcare and education and a well-performing tax revenue administration to increased credibility with international organizations and institutions. SICPA is also committed to assisting the Brazilian healthcare system through our corporate support, expertise, technology and resources.
SICPA is providing for the Brazilian government product customization, services, equipments, training and update technology in order to fight against counterfeiting and contraband through our National System infrastructure that will facilitate to the Brazilian authorities the ability to implement a individual secure invisible code on the entire national tobacco production in order or regulate and control taxes collection, regional production, legal distribution and sales. This system will be monitored by a secure database that will be bale to track and trace approximately 6 billion codes applied on individual cigarettes pack per year.
In addition, SICPA will collaborate with the Brazil Ministry of Health to organize and launch programs to promote public health assistance, health education, and support the government mandate on the public relation efforts to provide the public education on the health hazards of cigarette smoking. The focus will be on supporting the Brazilian Government to implement a more aggressive Anti-Smoking social campaign, similar to the Smoking Cessation program in the United States.