streetfootballworld and Ashoka commit to create the Team Brazil Social Legacy Fund (Somos [email protected] titulares), a unique funding mechanism that leverages the FIFA World Cup 2014 and 2016 Olympics in Brazil. The fund will pool financial resources from partners all over the world to provide long-term sustainable support for sport-based development projects in Brazil. The overall aim of the fund is twofold: 1) to activate actors across the globe to contribute to a positive social legacy in Brazil; and 2) empower young, disadvantaged Brazilians with the skills necessary to create a better future for themselves and their communities. The portfolio of projects to be supported by the fund will be shaped and implemented through a bottom-up approach by community-based organizations using sport-based development in Brazil.
streetfootballworld will guide this two-phase process. In the first two years the fund will seek investors, identify community needs and projects for the portfolio and give visibility to the sports for development sector in the region. streetfootballworld and Ashoka will leverage their extensive networks in the private and public sector to seek out investors. In the second phase the project portfolio will be established, taking into account development projects started in 2014, the winners of the Ashoka competitions and the most impactful ideas from across Brazilian society. The fund will be activated to support these projects.
At the heart of the Team Brazil Fund's project portfolio is the promotion of the 'football3' methodology. This methodology is proven to promote dialogue, responsibility, conflict resolution, teamwork and gender equality but is largely unknown in Brazil, where football is primarily seen as a competitive sport and is largely inaccessible to women and girls. By using the football3 methodology, the fund aims to empower thousands of young people and change the way sport is perceived in Brazil.
The activities for Phase 1 focus on raising awareness, creating opportunities for dialogue, and identifying social innovators, while filling the expressed needs of communities left unaddressed by established social legacy initiatives. Together, these activities form a platform to gather first experiences and to continue the bottom-up dialogue to develop the project portfolio and sustainability plan for the Team Brazil Fund, which will be activated in Phase 2.
Phase 1 Activities:
December 2013: Launch Phase 1 of the Team Brazil Social Legacy Fund to support social change through sports programs beyond the World Cup and the Olympics. The Fund's governance, external audit and reporting mechanisms will be set up with the support of Sitawi and led by streetfootballworld and Ashoka.
March 2014: Launch of 'Safe Places to Play' permanent fields - community-owned and operated football fields in underserved communities that will allow local organizations to deliver their social programs. One field will be completed by the 2014 World Cup.
April 2014: Launch of the dissemination of 'football3' in the Brazilian public school system.
May 2014: Launch a 'National Week of football3' to raise awareness and engage Brazilians in social change.
April 2014: Launch of the mobile 'mini-fields', to be used to reach out to children in underserved, urban communities.
April 2014: Ashoka Changemakers competition and July 2014: Ashoka Globalizer competition and/or Ashoka Future Forum of which programs will be incorporated to the pool of projects to be considered for the fund.
2015: Game for Good - the first ever, high-profile charity match where fans can be part of social change (tbc).
2016: Ashoka Changemakers competition
Phase 2 activities include the final selection and presentation of the project portfolio by the end of 2016 and the activation of the Team Brazil Fund at the beginning of 2017.
Even though Brazil is one of the world's fastest-growing economies, it suffers from some of the highest levels of inequality and poverty worldwide, with over 25 million Brazilians still living on less than $1.30 a day. Earlier this year, Brazilians expressed their frustration with this inequality by taking to the streets and demanding a more just society. This uncharacteristic response in Brazil demonstrates that we are standing at a unique moment in history.
Between 2014 and 2016 the two biggest sporting events in the world, the FIFA World Cup and the Olympic Games, will take place in Brazil. The massive scale of these events presents a huge opportunity to impact Brazilian society. However, without a stringent commitment to ensure the long-term impact of these events, the costs threaten to outweigh the social and economic benefits. As seen during the 2010 FIFA World Cup in South Africa, mega events often attract one-off investments in social development projects that are showcased during the hype of the event, but are not sustained afterwards. This leaves social development projects scrambling for resources, often putting them in a more difficult position than when they started.
Surprisingly, given the passion for football in Brazilian culture, using football as a tool for social change in fields such as education, health, employment, and violence prevention is not yet understood or used to the extent it could be. Currently, there are no other programs in Brazil, other than incentive laws, that target sports for development.