Best Buy/Best Buy Children's Foundation will:
1. Partner with Search Institute to fund and promote Teen Voice quantitative and qualitative studies for the next three years, reporting on annual metrics of Spark, TVI, and ROI
2. Developing and testing a TVI-based assessment tool for non-profit organizations serving youth to monitor youth voice in grantee program assessments
3. Exploring corporate, individual, and foundation partnerships to extend the Teen Voice study, findings, and actions globally
The results of this survey will influence decisions on what Best Buy chooses to fund as well as to impact and influence external decision making in the educational, civic and non-profit/ NGO direct providers sectors who work with teens.
Best Buy's Teen Voice 2009 study, exploring the importance of teen motivation and engagement in civic life, found that only 7% of 15 year-olds in the U.S. experience a strong combination of three key factors critical to their success.
The national survey of 1,817 teens, conducted by Search Institute - Teen Voice 2009: The Untapped Strengths of 15 year olds found that a majority of 15 year olds lack high levels of each of the concepts: 'sparks,' 'teen voice' and 'relationships and opportunities.' These three factors, when experienced at high levels and combined, provide young people the support they need to set and keep a positive course in the midst of a critical time in their lives.
'The Teen Voice 2009 study captures the direct voice of the U.S. 15 year-old, pointing out the opportunities we all have to work alongside young people, and help them find and follow their passions,' said Brian Dunn, Chairman and CEO, Best Buy Co., Inc. 'Teens are a rich resource, and in supporting them we enrich not only their lives, but our own families and communities as well.'
Teen Voice 2009 explores three interlocking concepts:
1. 'Sparks' are individual talents, passions or gifts teens say give them energy and motivation to do well in life;
2. the Teen Voice Index (TVI) measures how much teens think their voices are heard on key issues that matter to them; and
3. the Relationship and Opportunities Index (ROI) tracks the access teens say they have to high-quality resources and relationships that help them in nurture their strengths.
Teens that score high on all three of these concepts are more likely to have a sense of purpose and hope for their individual futures, than those who don't. Based on these three concepts, the Teen Voice 2009 survey found that:
- Although 66 percent of teens are able to identify at least one spark, less than half get support for their sparks beyond their families;
- Only 18 percent of teens are actively engaged in social issues, indicating significant opportunities to help young people find their voice and contribute to their communities; and
- Teens with high ROI scores (only 12 percent of those surveyed) are three times as likely as those with low scores to have a sense of hopeful purpose, express caring values, be actively engaged in school and take on leadership roles.
SEEKING: financial assistance, media and marketing opportunities.
OFFERING: financial assistance, implementing partnership, best practice information, media and marketing assistance.