Commitment to Action

Thankful For Diversity: A Global Social Engagement Campaign

Commitment by

Thankful

In 2016, Thankful committed to launch #Thankful4Diversity, a global social engagement campaign that aims to reach more than 500 million people, and to directly engage at least 5 million in efforts to promote respect and gratitude. Over the next six months, Thankful will partner with large and small charities, corporations, celebrities, thoughtleaders, influencers, and media partners who will contribute their own messages to the #Thankful4Diversity movement, working side-by-side to build a positive narrative around diversity. Parners will also engage their supporters and followers in sharing #Thankful4Diversity messages, and posting photos, videos, and stories of diversity in their own communities. Thankful will track these submissions and award $10,000 grants to the ten charity partners whose supporters share the best posts and messages. In an effort to create local results within the global campaign, these grants will underwrite diversity-driven programs that are designed by the charity partner—together with Thankful—to have measurable outcomes within a community. In addition, Thankful will work locally with schools and companies to bring #Thankful4Diversity curriculum and programs to students and employees.

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Overview
Summary

Commitment

Thankful For Diversity: A Global Social Engagement Campaign

Launched

2016

Est. Duration

1 year

Estimated Total Value

$3,500,000

Region

Oceania, Northern America

Countries

Australia, United States

Commitment by

Thankful

Partner(s) of the Commitment Maker(s)

Operation Kids, Global Resolutions, Riseup, The Progeria Research Foundation, Hadley Impact, So They Can