The Unite4: Good Campaign (U4G) is a global network that intends to mobilize actors in all sectors of society (NGOs, private sector, celebrities) to convey the 'Give Inspire Empower Love' message to provoke positive action. This campaign will use new and traditional media to connect with the general public. The U4G movement aims to create an environment of positivity in behavior and thinking, and make a culture of service mainstream by celebrating local and celebrity heroes. U4G is simultaneously launching a series of supporting events, media, corporate partnerships, celebrity alliances and a strong charitable coalition to achieve this aim. These events and relationships will vault the U4G mission into the mainstream consciousness, encouraging individuals around the world to join the U4G movement, whether via technology or through acts of service.
U4G aims to unite identified individuals and non-profits on the local, national and international levels, who espouse qualities of compassion love and respect. It will accomplish this by supporting individuals who are making a positive difference in their communities and by building a coalition of powerful influencers who will guide the movement. U4G will work with media and entertainment organizations to change the news and signals being sent from negative to positive.
The U4G Campaign has the following seven components:
The first is a unique social innovation platform that will be launched in 2014 with the purpose of empowering and celebrating people who participate in charitable organizations. In the first year, approximately 1500 local non-profit organizations from 10 major US cities will be integrated into this platform and connected with their local populations. The on-line platform will also be translated into Spanish and Russian.
The second is the What Would You Do to Change the World for Good? contest where U4G will be looking for the most impactful concepts. Submissions will be evaluated and 10 finalists will be selected to attend the U4G Summit in Los Angeles on Feb. 27th 2014. Winners will receive a grant which can further their transformative idea.
The third is The Unite4: Good Ambassadors (U4GA) Program. This program will recognize the most civically-minded individuals. This will be a top-level, exclusive honor. Starting in 3-4 local markets, Ambassadors will connect the community to a Unite4: Good Center, a brick and mortar facility that will be a symbol of positivity and community in each city, benefiting from U4G fundraising and serving as a hub for public service activities.
The fourth are the Days of Unity. Six initial communities will be chosen to celebrate service and volunteerism, which will culminate in an evening gala/fundraiser. These events will culminate in a National Day of Unity.
The fifth is the B2C Alliance, a philanthropic alliance of large corporations and small businesses that will support U4G activities (financially and otherwise) and will encourage other businesses to engage in philanthropic endeavors.
The sixth is the bus tour and Pay it Forward Campaign. The bus tour will actively engage each community through which it passes, via forums and community involvement opportunities. At each city stop of the bus tour, local programming will be built around asking individuals to make a Pledge 4: Good.
The seventh is the Power of United Humanity Event, a high-profile event in Hollywood hosted during Academy Awards week to create awareness around the campaign. The event will be immediately preceded by a Summit as the culmination of U4G activities to date.
Launch the Unite4.org social innovation platform.
Launch the What Would You Do To Change the World For Good? campaign.
Launch the Unite4: Good Ambassadors (U4GA) Program and regional Unite4: Good Centers.
Launch the Pay it Forward Campaign and media to compliment and promote pledge of 4 hours of time, 4 acts of kindness and Pay It Forward campaign ($4, $40 and $400).
Launch Days of Unity in several cities.
Launch the B2C Alliance.
Host the Annual Power of United Humanity Summit, Award Ceremony Dinner Gala to engage worldwide influencers. Establish simultaneous events globally to celebrate positivity and contributions to service.
Launch National Bus Tour which will create awareness and inspire individuals to pledge their service towards U4G goals. This tour will kick-off after the Annual Power of United Humanity Summit, Award Ceremony Dinner Gala and stop in cities all across the U.S.
Mid 2014 and Beyond
Launch additional Days of Unity and Unite4: Good Centers.
Expand existing programs to additional cities and develop additional media outreach strategies and new technological tools.
Bright Future International was created in 2008 with the goal of shaping the future of underprivileged children from around the world by providing them with valuable educational programs that instill strong morals and values. Bright Future's goal was not just to support basic needs, but to awaken the consciousness and teach children and adults how they can live more fulfilling lives by helping others.
Currently for every 200 people in America a non-profit or charity exists but there is minimal coordination and collaboration between these organizations and American citizens (National Center for Charitable Statistics). This fact led Bright Future International to the realization that that there is an urgent need, not just domestically but also internationally, to inspire people to commit acts of kindness, increase their charitable awareness and participation, and to foster a stronger sense of community. It is with this aim in mind that philanthropist and global entrepreneur Anthony Melikhov, founder of Bright Future International, committed to create the Unite4:Good Campaign.
Unite4: Good welcomes collaboration and additional interested partners to contribute financial resources for the sponsorship of programs, to support regional centers, and for media support to amplify the 'Give Inspire Empower Love' message as well as to disseminate more Good News. In addition, U4G will continuously seek technology partners to ensure to maintain a state-of-the-art and robust Unite4.org platform.
U4G is also calling all potential future U4G Ambassadors. This program will recognize the most charitably active and civic-minded individuals, ultimately elevating them to the U4GAmbassadors program. This will be a top-level, exclusive honor that will celebrate the kindness, vision and commitment to good exhibited by these select humanitarians and community leaders.
U4G offers 1) financial resources, 2) a technology platform for global, national, and local coordination, 3) media support, and 4) collaboration to proliferate the positive signal.
U4G is offering financial resources through the "What Would You Do to Change the World for Good?" competition with a cash grant. The winner will be aligned with one of the U4G Founding Affiliates, with the opportunity for the recipient to expand their positive footprint and receive a grant from U4G after success.
And through participation in the Unite4.org technology platform and the Good News Source U4G offers media support and collaboration to proliferate the doing of good deeds, coordinate to share best practices, share information on local opportunities for doing good and information on local charitable opportunities.