APPROACH AND METHODOLOGY
ALISON is a leading global innovator in free online public education and certification managing one of the world's largest free learning platforms with open access to individuals and organizations, and including learning management functionality for both teachers and students. ALISON is also a highly experienced developer and publisher of high-quality interactive multimedia courseware.
ALISON intends to work with leading international subject matter authorities to develop a green syllabus consisting of five strands of sustainable consumption education including comprehensive modules on Energy, Water, Waste, Food and Sustainable Consumption Management. Over 25 hours of interactive multimedia courseware including workbook and assessment will be created for each stream. ALISON will first develop an original English version of the courseware suite and once approved by marketing and endorsement partners, will be marketed to the one million learners with the ALISON database and through its international partner network. Once global distribution has been achieved via the English Language version, other language versions will be launched including Arabic, Mandarin and Spanish. As new technology, concepts and ideas are being developed within the area of sustainable consumption, the course will be continually updated over its first three year period. While ALISON believes it can achieve its target of one million new learners for the courseware suite over the first three years from within its own marketing capabilities, it is hopeful that through the distribution channels available to potential partners, it could educate up to ten million people in this time period.
IMPLEMENTATION, TIMELINE, AND DELIVERABLES
The first strand, the course suite dealing with energy consumption is scheduled for launch for March 2012, most likely in the UK and Ireland. All course modules will be launched by early 2013. The deliverables include 250,000 learners registered for the course by the end of 2012, 600,000 by the end of 2013, and 1 million by the end of 2014.
The planet on which we live has finite resources. As the world population approaches seven billion people, we need to rapidly educate as many people as possible about the limitations of our environment. Young and old everywhere must learn. Currently, there are no global standards in 'green education', partly due to the fragmentation of the international education industry, and the lack of conjoined thinking of international governing agencies. While some areas relating to personal consumption are easily understood, many of the innovative new tools such as carbon credits are not. If critical concepts are not understood at every appropriate level, efforts to protect the sustainability of our environment will fail. ALISON has a unique opportunity and capability to provide certified knowledge and training around this crucial area of learning worldwide through its innovative and proven free online learning platform.
SEEKING: Financial Resources, Implementing Partners, Best Practice Information, Media/Marketing Opportunities
ALISON is seeking a main financial sponsor for the Universal Green Education Project. This partner would gain from having brand association with a powerful suite of learning across a global audience. They would bring marketing as well as financial input with an ambition to build on an already active CSR agenda; the partner is likely to have a global multi-national business presence. The opportunity may suit both a brand association-type sponsor and a 'prestige' type supporter. The project also offers a significant financial opportunity which may attract a more commercial supporter.
OFFERING: Implementing Partners, Best Practice Information, Media/Marketing Opportunities
ALISON Free Learning is uniquely positioned to advise on and to rapidly deliver high-quality interactive multimedia certification-based education and training to a global audience through a highly cost-effective and sustainable business model.