Commitment to Action

Visa Inc. Financial Inclusion

Commitment by

Visa Inc.

In 2008, Visa made a commitment at CGI to provide ten million people with financial education within five years. Only 18 months after making that initial commitment, Visa had reached five million people and as a result, committed to double their initial commitment and target 20 million people worldwide with financial literacy by May 1, 2013. To help achieve this expanded goal, Visa launched an innovative new approach for helping children and adults learn about personal finance. Financial Football is an interactive, video game developed with FIFA based on the world's most popular sport, soccer. Harnessing the power of the 2010 FIFA World Cup? with the compelling medium of video games creates a dynamic tool in the quest to provide essential tools to those entering the formal financial system. A key component of bringing Financial Football to those that need it the most is a coalition formed by Visa of governments, NGOs, and financial institutions united to strengthen financial infrastructure through educating the underserved on personal finance.

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Overview
Summary

Commitment

Visa Inc. Financial Inclusion

Launched

2009

Est. Duration

4 Years

Estimated Total Value

$15,500,000

Region

Oceania, Asia, Latin America & Caribbean, Northern America

Countries

Australia, BANGLADESH, BRAZIL, Canada, CHINA, COLOMBIA, HONG KONG, INDIA, INDONESIA, LEBANON

Commitment by

Visa Inc.

Partner(s) of the Commitment Maker(s)

Asociación de Bancos de México, Fundação Gol de Letra, Associação Comercial de São Paulo, FINCA, Congressional Hispanic Caucus Institute, Fechando o Gol, Citigroup Inc, Aldeias Infantis SOS, Fundação Iochpe, Oxfam America, Nyse Euronext, Inc., Bnp Paribas, Instituto Politécnico Nacional, Porto Seguro SA, Fédération Internationale de Football Association, Monterrey Institute of Technology and Higher Education, Banco Do Brasil, National Disability Institute, Endeavor Global, Universidad Iberoamericana