To implement this commitment, Yes Bank will be building networks with national and international NGOs, government, and private sector players working directly with children and women in the areas with poor nutritional status. To ensure sustainability and scale, the Bank will be partnering with key government programs addressing malnutrition among women and children nationally. Currently, Mid-Day-Meal (MDM) and Integrated Child Development Scheme (ICDC) are two main programs identified for potential partnerships. The Bank will also be developing the VitaGoat model by setting up demonstration units with potentials clients, facilitating business & financial modeling and market research for a wide scale scaling up in the country.
A two-pronged approach has been developed to maximize the program benefits with a larger outreach:
- Influencing decision-making at government level by introducing the benefits of the program and motivating them to integrate Vita-Goat into the current malnutrition-focused programs in the country; and
- Developing scalable business models of VitaGoat for the target communities.
The Bank is approaching the Central Government with a specific focus on the Ministry of Women & Child Development, the Ministry of Human Resource Development and the Ministry of the Panchayati Raj, with the goal of influencing policy changes regarding combating malnutrition throughout India.
Initial field-based experience has suggested that that in addition to setting up workable demonstration sites for the project and policy level dialogue with the government, the project requires critical review of the business aspects which is based on the local facts and market needs in the targeted regions.
YES BANK is also developing a complete business plan including the market scoping study for VitaGoat. The study will address the market feasibility and demand assessment for soy products produced by the machine. The study will also examine the cost affordability of the proposed business proposition by the targeted micro-entrepreneurs at the base of the pyramid.
The VitaGoat project will require multi-stakeholder involvement involving NGOs, government, and private players to work together to achieve the common goal of setting up sustainable and financially viable VitaGoat units. Malnourished populations primarily including women and children in rural/urban areas will in the end be the beneficiary of this project.
This commitment aims to achieve the following objectives:
- Completing a market study for Vita-goat implementation
- Ensuring that a VitaGoat Business Model is in place
- Ensuring that a VitaGoat micro-enterprise model is established on ground
- Creating strategic partnerships with government programs for field implementation and scale-up
India has some of the highest rates of child malnutrition and mortality in under-fives in the world and Madhya Pradesh state has the highest levels in India. There are obvious links between women's status and child nutrition. For example, a malnourished mother will give birth to a baby with low birth weight, which is the single most important predictor of child survival. 83% percent of women in India suffer from iron deficiency anemia, and one-third of babies born in India are born with low birth weight. (IFPRI, International Food Policy Research Institute)
The understanding between YES BANK and Malnutrition Matters was initiated from the successful display of technology facilitated by the Bank in the state of Maharashtra. After receiving a positive feedback from the participating NGOs and entrepreneurs YES BANK and MM decided to tie up through a Strategic Cooperation Understanding in efforts to promote the VitaGoat program in India on pro-bono basis
The benefits from VitaGoat go beyond fighting malnutrition and preserving food. An individual, a women's self help group (SHG), a cooperative, or a micro-entrepreneur can base a business on it, using VitaGoat to add value to produce and selling the product at a profit.
Vita Goat has registered considerable successes in Latin America, Africa, Russia & Eastern Europe, and has also been featured in Stanford Social Innovation Review, Graduate School of Business as one of the ten innovative technologies for creating social change.
SEEKING: financial resources, implementing partners, best practices information.
OFFERING: implementing partners, best practices information.