APPROACH AND METHODOLOGY
In order to gain the widest array of innovative approaches to emphasize the importance of engineering in attacking the problems of climate change and the environment, Rushing will reach out to college students. The goal is to ignite and inspire this demographic through direct engagement and by harnessing their creativity to convey the problems and solutions associated with climate change.
The process will unfold as follows:
1 - Rushing will establish contact with universities throughout the world and describe the project. The universities contacted will be all those which are members of the Association for the Advancement of Sustainability in Higher Education (AASHE).
2 - The mission and criteria by which each film will be judged will be posted and communicated at the selected universities.
3- Upon receipt of submissions, Rushing will determine the first prize winner (prize will be ,500) and honorable mention winners ( each). These cash prizes will be sponsored by Rushing.
4- The first prize winner will be interviewed by Rushing and the content of his/her film will be used in the final documentary. Some of the honorable mention winners' content will also be incorporated.
5- Once the documentary is completed, Rushing will distribute it globally via industry supporters; the Cascadia Green Building Council, the Northwest Energy Efficiency Council (NEEC), Association for the Advancement of Sustainability in Higher Education (AASHE), Sightline Institute and social networking mediums such as Facebook, YouTube, and Twitter.
IMPLEMENTATION, TIMELINE, AND DELIVERABLES
September 2010: Announcement will be posted in universities
December 2010: Video/film submissions will be due
February 2011: Winners will be announced
March 2012: Rushing documentary-film will be completed and begin distribution
The rising levels of CO2 and climate temperatures have resulted in an ecological crisis for the entire earth. Innovation and creativity in engineering and sciences can present opportunities for alleviating these problems.
What hinders this now is the current shortage of engineers in all disciplines. Specifically there is a lack of engineers and scientists with a firm understanding of climate change, and a passion for solving this global issue. According to the National Science Foundation, only 11 percent of engineers are female. This is a number that remains unchanged even given the awareness of the issue 20 years ago.
In order to address this problem, Rushing will engage the next generation by highlighting existing careers, projects, new technologies, and financial opportunities that exist within the framework of solving global climate change through engineering.
SEEKING: Financial Resources, Implementing Partners, Media/Marketing Opportunities
Rushing is looking for video production support, including: financial, professional filming expertise, opportunities for distribution and showing of the documentary.
OFFERING: Best Practice Information
Rushing is a High Performance Building Engineering firm that handles mechanical, electrical and plumbing design, sustainability project management, and construction consulting. Rushing would like to offer their expertise to other groups and is currently working with the Clinton Climate Initiative group creating contract 'Best Practices' language.