Commitment to Action

Walmart's E-Commerce Empowerment Solution for Women

Commitment by

Walmart

In 2011, Walmart committed to develop a marketplace on the company's e-commerce site to link women-owned businesses around the world to consumers. Walmart committed to partner with women-owned businesses, including artisan crafters, to create opportunities, produce a vibrant destination, and establish a communications platform to generate interest in supporting women-owned businesses. This initiative builds on a successful pilot program in Brazil that began in June 2010 which now offers products produced by women-owned businesses across Brazil. This e-commerce model aimed to break down barriers for small women-owned businesses, using technology to connect them to customers and to the tools essential to serving them. Walmart's E-Commerce Empowerment Solution for Women is part of a larger global strategy to economically empower women across the Walmart supply chain by expanding market access and opportunity and investing in training, education, philanthropy, technical and financial support, sourcing for more women.

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Overview
Summary

Commitment

Walmart's E-Commerce Empowerment Solution for Women

Launched

2011

Est. Duration

5 Years

Estimated Total Value

$1,373,326

Region

Asia, Northern America, Africa, Latin America & Caribbean

Countries

CAMBODIA, Canada, ETHIOPIA, GUATEMALA, HAITI, INDIA, KENYA, NEPAL, PERU, RWANDA

Commitment by

Walmart

Partner(s) of the Commitment Maker(s)

Choose Haiti, International Trade Centre (ITC), Full Circle Exchange, Global Goods Partners, Ethical Fashion Africa