Commitment to Action

WASH Up! Sesame Workshop's Global Health Initiative

Commitment by

Sesame Workshop

In 2014, Sesame Workshop committed to launch its first-ever global health initiative, WASH Up!, to address issues related to water, sanitation and hygiene (WASH) in Nigeria, India, and Bangladesh. To do so, Sesame has created a new Muppet character called Raya, one of the newest members of the Sesame family, to communicate directly with children and caregivers about WASH and impart critical behaviors and practices including hand-washing with soap, wearing sandals to the toilet, and drinking clean water. In partnership with organizations such as the World Association of Girl Guides and Girl Scouts, Raya will educate millions of children about WASH behaviors at the local level, supported by mass-media campaigns, particularly television and radio, anchored in local Sesame broadcasts in the three countries.

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Overview
Summary

Commitment

WASH Up! Sesame Workshop's Global Health Initiative

Launched

2014

Est. Duration

2 Years

Estimated Total Value

$3,700,000

Region

Asia, Africa

Countries

BANGLADESH, GHANA, INDIA, NIGERIA, ZAMBIA

Commitment by

Sesame Workshop

Partner(s) of the Commitment Maker(s)

Toilet Hackers, World Association Of Girl Guides And Girl Scouts, Global Public-Private Partnership for Handwashing