Commitment to Action

Water Filter Enterprise in West Africa

Commitment by

Diageo PLC

In 2009, Diageo committed to build a sustainable market for affordable, locally-made CrystalPur (TM) household water filters. To do so, they planned to apply a grant of 500,000 euros to the marketing and subsidization of 30,000 water filters, providing clean water to 250,000 low income individuals. In undertaking this commitment, they hoped to reduce waterborne diseases and provide entrepreneurial opportunities to people in Ghana and Nigeria.

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Overview
Summary

Commitment

Water Filter Enterprise in West Africa

Launched

2009

Est. Duration

2 Years

Estimated Total Value

$865,000

Region

Africa

Countries

GHANA, NIGERIA

Commitment by

Diageo PLC

Partner(s) of the Commitment Maker(s)

The Arthur Guinness Fund, Relief International