The funding for this project will allow WaterCredit to:
- Deliver water solutions to a minimum of 120,000 people in rural and urban India over a three-year period.
- Create permanent revolving loan funds totaling at least million in value for ongoing water and sanitation projects.
- Reduce time spent by women and children fetching water.
- Improve hygiene behaviors and sanitation access of people through community mobilization, demonstration sanitation facilities, and promotion of better hygiene and sanitation practices.
This success will be achieved through a variety of behavior-change methods that may include the following:
- Participatory Hygiene and Sanitation Transformation (PHAST) programs.
- Theatre in school health clubs.
- Training of village resource persons and women's self-help groups.
- Total sanitation campaigns.
- Stimulate and create access to capital to construct household toilets and latrines.
- Construction of demonstration toilets and latrines, including child-friendly toilets in schools and in public areas.
- Encourage the formation of self-help groups, particularly for women. The program will empower these groups to make their own decisions concerning their water needs. Once established, these groups may also begin to take out new loans for other income-generating or home improvement plans.
- Identify channels and models that provide access to capital from external sources, in particular, from commercial institutions for water and sanitation improvements.
- Bridge the microfinance sector with the water sector to enable people to gain access to water supply solutions.
- Encourage community members to engage the local Indian government with their water and sanitation issues and legal rights.
WaterPartners and its local partner network will implement the program. All implementing partners are based in India and include: SIDUR, Mythri, Gramalaya, GUARDIAN, INDCARE, BISWA, ODP, and Hand In Hand, SCOPE, and ESAF. Beneficiaries include those living in rural and urban areas of India without access to safe water and sanitation, specifically targeting women and children, who are the greatest effected.
The PepsiCo Foundation's commitment will directly impact a minimum of 120,000 lives. Women and children comprise an estimated 68 percent of this total. Approximately 60,000 people will be served through traditional grants, while an additional 60,000 people will be served through WaterCredit. Due to the unique WaterCredit element of this initiative, PepsiCo Foundation anticipates that there will be a natural 'multiplier effect' that will widen the impact of this commitment to a larger number of beneficiaries throughout the recipient communities.
The WaterCredit Initiative represents the creation of a new space at the intersection of water and sanitation and microfinance. By catalyzing small loans to individuals and communities in developing countries who do not have access to traditional credit markets, WaterCredit empowers people to immediately address their own water needs. As loans are repaid, they can be redeployed to additional people in need of safe water
Rashana and Maizabeen of Vinayakngar in Hyderabad, India.
The WaterCredit Initiative represents the creation of a new space at the intersection of water and sanitation and microfinance. By catalyzing small loans to individuals and communities in developing countries who do not have access to traditional credit markets, WaterCredit empowers people to immediately address their own water needs. As loans are repaid, they can be redeployed to additional people in need of safe water.
Current financing methods to address the world water crisis are not sufficient. Grants alone will never reach the nearly one billion people in need of safe drinking water. People often are forced to wait years for a grant that may never come. Meanwhile, they're getting sick and dying from the unsafe water they're drinking - not to mention the hours they are spending every day collecting it.
WaterCredit dollars go further than grant dollars. Investments made by Water.org leverage far more funds to meet water and sanitation needs than traditional grant-driven expenditures. After 10 years of loan cycles, five times as many people have water with WaterCredit than with a similar amount of grant funding.